---
title: "Strategic Brand Support"
ocid: "ocds-b5fd17-af2002c8-1666-4381-8223-3efc1a1d5989"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-af2002c8-1666-4381-8223-3efc1a1d5989"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-af2002c8-1666-4381-8223-3efc1a1d5989.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-af2002c8-1666-4381-8223-3efc1a1d5989.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SUNDERLAND CITY COUNCIL"
published: "2021-06-09"
---

# Strategic Brand Support

Buyer: SUNDERLAND CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-af2002c8-1666-4381-8223-3efc1a1d5989

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-af2002c8-1666-4381-8223-3efc1a1d5989)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-af2002c8-1666-4381-8223-3efc1a1d5989.json)

## Summary

The procurement process, initiated by Sunderland City Council, concerns the contract titled "Strategic Brand Support," which aims to provide strategic support for the development of a new brand for the City of Sunderland. This contract falls under the market and economic research industry category and was executed in Sunderland, England. The procurement method employed was a selective procedure, and the contract was awarded for a total value of £36,000. The tender period concluded on 25 May 2021, while the contract period commenced on 31 May 2021 and will run until 30 May 2022.

This tender presents an excellent opportunity for businesses specializing in strategic branding and market research services, particularly small and medium-sized enterprises (SMEs) and voluntary or community sector enterprises (VCSEs). Engaging in this procurement could facilitate growth for businesses that possess expertise in economic research and brand development, allowing them to partner with public sector bodies and enhance their service offerings within the local government sector.

## Notice

Contract to provide strategic support for a new brand for the City of Sunderland.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2de52905-2643-4b17-9520-2e6cddd75ea3 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jun 2021 |
| Submission deadline | 25 May 2021 |
| Future notice date | Not specified |
| Award date | 27 May 2021 |
| Contract period | 30 May 2021 - 30 May 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £36,000 |
| Lots value | Not specified |
| Awards value | £36,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SUNDERLAND CITY COUNCIL |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR2 7SN |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | St Michael's |
| Westminster constituency | Sunderland Central |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STUDIO BLACKBURN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 9 Jun 2021 at 06:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2de52905-2643-4b17-9520-2e6cddd75ea3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2de52905-2643-4b17-9520-2e6cddd75ea3
  9th June 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.sunderland.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-af2002c8-1666-4381-8223-3efc1a1d5989. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-af2002c8-1666-4381-8223-3efc1a1d5989.json.