---
title: "Communications planning and media buying in Northern Ireland"
ocid: "ocds-b5fd17-af27040d-61a8-472b-b158-61c71e269383"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-af27040d-61a8-472b-b158-61c71e269383"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-af27040d-61a8-472b-b158-61c71e269383.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-af27040d-61a8-472b-b158-61c71e269383.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "THE ELECTORAL COMMISSION"
published: "2017-08-18"
---

# Communications planning and media buying in Northern Ireland

Buyer: THE ELECTORAL COMMISSION  
Current stage: Tender  
OCID: ocds-b5fd17-af27040d-61a8-472b-b158-61c71e269383

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-af27040d-61a8-472b-b158-61c71e269383)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-af27040d-61a8-472b-b158-61c71e269383.json)

## Summary

The Electoral Commission is seeking a qualified agency for the tender titled "Communications planning and media buying in Northern Ireland." This contract, categorised under services related to radio, television, and communication equipment, is set to commence on 9 January 2018, with an end date of 8 January 2024. The procurement is currently in the planning stage, with a tender period that closes on 5 October 2017. The estimated contract value is £625,000, with a minimum value of £500,000. The agency must have a strong understanding of the Northern Ireland media landscape and political environment, as well as the ability to deliver cost-effective, innovative solutions.

This tender presents a significant opportunity for agencies specialising in media buying and communications, particularly those with experience in electoral campaigns and voter engagement. Businesses that can demonstrate expertise in the Northern Ireland media market and a track record of successful campaign strategies will be well-positioned to compete for this contract. As it involves a substantial contract with a potential extension, this is a valuable opportunity for growth and to enhance reputational visibility through impactful electoral outreach initiatives.

## Notice

The Electoral Commission requires an agency to plan and deliver a multi-campaign strategy (communications planning and media buying) to drive voter registration and disseminate voter information across a range of electoral events in Northern Ireland. The successful agency must have and demonstrate knowledge and awareness of the political environment and the media market in Northern Ireland. The contract will be for three years, with the option to extend for up to three additional years (3 + 1 + 1 + 1) subject to yearly status reviews. The contract will start on 9 January 2018 and (if renewed in full) will be until 8 January 2024. Our overall objective is to increase the number of eligible people registered to vote for each electoral event. We are looking in particular for an agency to demonstrate value for money, specialist knowledge and experience of the Northern Ireland media market, innovation, effective client and business operations, and an understanding of our objectives, audiences and unique requirements. Following this pre-selection questionnaire stage, successful agencies will be invited to submit written proposals which will be evaluated, and shortlisted agencies will be invited to give pitch presentations in Belfast.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/05ee21ae-8c12-4387-86db-5d43b106fe71 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Aug 2017 |
| Submission deadline | 5 Oct 2017 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 9 Jan 2018 - 8 Jan 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £625,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE ELECTORAL COMMISSION |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC1Y 8YZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Bunhill |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | TLN Northern Ireland |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment

### Codes

- 32000000 - Radio, television, communication, telecommunication and related equipment

## Release History

- 18 Aug 2017 at 14:59 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/05ee21ae-8c12-4387-86db-5d43b106fe71

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/05ee21ae-8c12-4387-86db-5d43b106fe71
  18th August 2017 - Opportunity notice on Contracts Finder
- http://ted.europa.eu/udl?uri=TED:NOTICE:322019-2017:TEXT:EN:HTML
  Application for inclusion in the shortlist of service providers selected to tender for communications planning and media buying in Northern Ireland

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-af27040d-61a8-472b-b158-61c71e269383. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-af27040d-61a8-472b-b158-61c71e269383.json.