---
title: "WRAP Behaviour Change Brands and Campaigns"
ocid: "ocds-b5fd17-afb99aff-3a13-4e82-9630-fae0063a7a68"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-afb99aff-3a13-4e82-9630-fae0063a7a68"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-afb99aff-3a13-4e82-9630-fae0063a7a68.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-afb99aff-3a13-4e82-9630-fae0063a7a68.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WASTE & RESOURCES ACTION PROGRAMME"
published: "2020-06-11"
---

# WRAP Behaviour Change Brands and Campaigns

Buyer: WASTE & RESOURCES ACTION PROGRAMME  
Current stage: Award  
OCID: ocds-b5fd17-afb99aff-3a13-4e82-9630-fae0063a7a68

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-afb99aff-3a13-4e82-9630-fae0063a7a68)  
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## Summary

The procurement process for the "WRAP Behaviour Change Brands and Campaigns" initiative was conducted by the Waste & Resources Action Programme, focusing on advertising and marketing services. The procurement phase concluded with the contract awarded on 18 March 2020, marking it as completed on 11 June 2020. The contract, valued at £9,166,666, covers a period from 1 April 2020 to 31 March 2023, and encompasses delivery across various regions including the United Kingdom, Europe, and beyond. This selective procurement followed a restricted procedure.

This tender presents significant opportunities for agencies involved in creative marketing and behaviour change campaigns, particularly those with expertise in sectors such as food, plastics, textiles, and resource management. Businesses that specialise in advertising and marketing services, particularly small and medium-sized enterprises (SMEs), would be well-suited to pursue these opportunities, leveraging the contract to expand their client portfolio and enhance their capabilities in delivering impactful campaigns.

## Notice

WRAP's behaviour change brands are a core part of the way we engage with individuals to drive behaviour change in our priority areas of food; plastics; textiles; and resource management. Once appointed we will require agencies to develop and deliver creative ideas, concepts, campaigns and cost models against specific requirements over the contract duration.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/87a840e2-5d98-44f0-b068-96d5e41a5bad |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Jun 2020 |
| Submission deadline | 18 Mar 2020 |
| Future notice date | Not specified |
| Award date | 18 Mar 2020 |
| Contract period | 31 Mar 2020 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £9,166,666 |
| Lots value | Not specified |
| Awards value | £9,166,666 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WASTE & RESOURCES ACTION PROGRAMME |
| Locality | BANBURY |
| Post town | Oxford |
| Postcode | OX16 5BH |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ14 Oxfordshire CC |
| Local authority | Cherwell |
| Electoral ward | Banbury Cross and Neithrop |
| Westminster constituency | Banbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | KINDRED AGENCY; RADLEY YELDAR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 11 Jun 2020 at 12:10 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/87a840e2-5d98-44f0-b068-96d5e41a5bad

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/87a840e2-5d98-44f0-b068-96d5e41a5bad
  11th June 2020 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=499645548
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-afb99aff-3a13-4e82-9630-fae0063a7a68. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-afb99aff-3a13-4e82-9630-fae0063a7a68.json.