---
title: "Digital Comparison Tools - Mystery Shopping"
ocid: "ocds-b5fd17-afc8076c-b4bd-43ea-ac74-5d6ae242d393"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-afc8076c-b4bd-43ea-ac74-5d6ae242d393"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-afc8076c-b4bd-43ea-ac74-5d6ae242d393.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-afc8076c-b4bd-43ea-ac74-5d6ae242d393.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "COMPETITION AND MARKETS AUTHORITY"
published: "2016-12-12"
---

# Digital Comparison Tools - Mystery Shopping

Buyer: COMPETITION AND MARKETS AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-afc8076c-b4bd-43ea-ac74-5d6ae242d393

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-afc8076c-b4bd-43ea-ac74-5d6ae242d393)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-afc8076c-b4bd-43ea-ac74-5d6ae242d393.json)

## Summary

The Competition and Markets Authority (CMA) recently concluded a procurement process titled "Digital Comparison Tools - Mystery Shopping." This process falls under the category of market research services and took place in London, United Kingdom. The tender was initiated as part of an analysis on price comparison websites, with proposals invited for an online mystery shopping exercise. The open procurement method concluded on 28 September 2016, with the awarded contract valued at £71,288, set to commence on 17 October 2016 and run until 31 March 2017.

This tender presents significant opportunities for businesses, particularly those in market research and consultancy sectors, to engage with large public sector projects. Small and medium-sized enterprises (SMEs) that specialise in research methodologies or mystery shopping services would be ideally positioned to compete for similar contracts. The CMA's focus on enhancing competition in the market can serve as a platform for growth, as successful suppliers demonstrate their capabilities in delivering valuable insights into consumer behaviour.

## Notice

In November 2015, the CMA confirmed, in its response to HMT's Competition Plan, its intention to undertake an analysis of price comparison websites (PCWs) during 2016. The CMA is considering commissioning research in support of this work and as part of this we invite you to submit a proposal for an online mystery shopping exercise.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/273a83ad-db71-4b0d-9eca-4e8bbd84c869 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Dec 2016 |
| Submission deadline | 28 Sep 2016 |
| Future notice date | Not specified |
| Award date | 27 Sep 2016 |
| Contract period | 16 Oct 2016 - 31 Mar 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £71,288 |
| Lots value | Not specified |
| Awards value | £71,288 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COMPETITION AND MARKETS AUTHORITY |
| Locality | LONDON |
| Post town | Central London |
| Postcode | WC1B 4AD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GFK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 12 Dec 2016 at 11:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/273a83ad-db71-4b0d-9eca-4e8bbd84c869

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/273a83ad-db71-4b0d-9eca-4e8bbd84c869
  12th December 2016 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-afc8076c-b4bd-43ea-ac74-5d6ae242d393. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-afc8076c-b4bd-43ea-ac74-5d6ae242d393.json.