---
title: "Social Media Analytics Tool"
ocid: "ocds-b5fd17-afe65903-a37c-47a2-8a01-a0f9c3931acb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-afe65903-a37c-47a2-8a01-a0f9c3931acb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-afe65903-a37c-47a2-8a01-a0f9c3931acb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-afe65903-a37c-47a2-8a01-a0f9c3931acb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M Revenue & Customs"
published: "2026-08-10"
---

# Social Media Analytics Tool

Buyer: H M Revenue & Customs  
Current stage: Award  
OCID: ocds-b5fd17-afe65903-a37c-47a2-8a01-a0f9c3931acb

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## Summary

HM Revenue & Customs procured a social media listening and analytics service covering social media, forums and news sources. The tool is intended to provide data about a range of HMRC services and help the department understand customer and stakeholder sentiment around those topics. This is a technology-enabled research and analytics service within the software and information systems category, rather than a conventional supply of packaged software alone. Delivery is for HMRC activity across the United Kingdom. The requirement is classified as a services contract and is identified as suitable for small and medium-sized enterprises. The buyer is HM Revenue & Customs, based in London.

The procurement has been completed and awarded. It was run as a selective call-off from a framework agreement, with tenders due by 4 June 2026 at 9:00am. Runtime Collective Ltd was awarded the contract on 27 July 2026 for £175,500 including the stated currency of GBP. The contract period runs from 29 July 2026 to 28 July 2029. The awarded requirement is a single social media analytics and listening service for HMRC, covering social media, forum and news data and analysis of sentiment relating to HMRC services. The award is active, and the procurement was evaluated through the framework call-off process.

This award indicates demand from HMRC for suppliers able to combine social media listening with structured analysis of forum and news content. A credible competitor for a future requirement would need a reliable analytics platform capable of collecting data across these channels, handling topics connected to multiple public services, and turning that data into useful insight on customer and stakeholder sentiment. Relevant strengths would include data coverage, monitoring and search capabilities, sentiment analysis, reporting, interpretation and service support for a public sector environment. The opportunity is suitable for SMEs, so a specialist analytics provider with demonstrable capability in social intelligence and insight could be well placed to compete when HMRC next requires this type of service.

## Notice

Social Media Listening Tool to provide social media, forum and news data on a variety of HMRC services to help understand customer and stakeholder sentiment around these topics.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5866f2e4-a11f-4d18-a7fd-5c6a664afac3 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Aug 2026 |
| Submission deadline | 4 Jun 2026 |
| Future notice date | Not specified |
| Award date | 27 Jul 2026 |
| Contract period | 29 Jul 2026 - 28 Jul 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £175,500 |
| Lots value | Not specified |
| Awards value | £175,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M Revenue & Customs |
| Locality | LONDON |
| Postcode area | Southend-on-Sea |
| Postcode | SS99 1AA |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH3 Essex |
| ITL 3 | TLH31 Southend-on-Sea |
| Local authority | Southend-on-Sea |
| Electoral ward | Victoria |
| Westminster constituency | Southend East and Rochford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Runtime Collective Ltd |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 10 Aug 2026 at 14:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5866f2e4-a11f-4d18-a7fd-5c6a664afac3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5866f2e4-a11f-4d18-a7fd-5c6a664afac3
  10th August 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-afe65903-a37c-47a2-8a01-a0f9c3931acb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-afe65903-a37c-47a2-8a01-a0f9c3931acb.json.