---
title: "HMRC Campaigns - Creative Agency Services - SR2256796087"
ocid: "ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2025-06-12"
---

# HMRC Campaigns - Creative Agency Services - SR2256796087

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158)  
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## Summary

H M Revenue & Customs has recently completed the procurement process for a high-profile contract titled "HMRC Campaigns - Creative Agency Services - SR2256796087," which falls under the advertising and marketing services category (CPV 79340000). This significant contract, valued at £11.1 million, was awarded via a CCS framework RM6125 Campaign Solutions, employing a selective procurement method through a call-off from a framework agreement. The contract, awarded to Digital Unlimited Group Ltd, commenced on 27 May 2025 and will run until 26 May 2028, supporting HMRC’s Communications team with strategic advertising campaigns. The process moved through various stages, starting with a tender period that concluded on 7 February 2025. The location for the procurement activities is London, with the postal code being SW1A 2BQ.

This contract presents substantial opportunities for businesses in the advertising and marketing sector seeking to engage with public sector clients. Companies capable of delivering innovative campaign strategies, creating compelling media assets, and managing influencer marketing will find this contract particularly attractive. Small and medium-sized enterprises (SMEs) would be well-suited for competing in similar procurement processes, provided they have the necessary expertise and resources to manage large-scale projects and fulfil the stipulated requirements. This contract exemplifies the UK Government's commitment to leveraging external expertise to enhance public communication strategies, offering business growth potential for companies that align with these service needs.

## Notice

This contract was awarded via CCS framework RM6125 Campaign Solutions. HMRC's Communications team are appointing a creative agency to enable the delivery of high-profile advertising campaigns which support the department's strategic objectives. The creative agency will * support with the development of campaign strategies * deliver creative concepts to meet campaign objectives * advise on/directly produce assets and marketing collateral for various media channels * support with matters such as usage rights and the supply of assets to media owners * manage influencer marketing activations * conduct due diligence and liaising with influencers to co-curate messaging and content Delivering a paid advertising campaign requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2ae9082c-9b84-4900-b92b-c8be50468ad1 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jun 2025 |
| Submission deadline | 7 Feb 2025 |
| Future notice date | Not specified |
| Award date | 26 May 2025 |
| Contract period | 26 May 2025 - 26 May 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £11,100,000 |
| Lots value | Not specified |
| Awards value | £11,100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | LONDON |
| Post town | Southend-on-Sea |
| Postcode | SS99 1AA |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH3 Essex |
| ITL 3 | TLH31 Southend-on-Sea |
| Local authority | Southend-on-Sea |
| Electoral ward | Victoria |
| Westminster constituency | Southend East and Rochford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DIGITAL UNLIMITED GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 12 Jun 2025 at 13:22 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2ae9082c-9b84-4900-b92b-c8be50468ad1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2ae9082c-9b84-4900-b92b-c8be50468ad1
  12th June 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158.json.