--- title: "UK_2021_BUL_Aptis turns 10 anniversary campaign" ocid: "ocds-b5fd17-b0145663-b51b-46c7-8f37-5237275acf90" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b0145663-b51b-46c7-8f37-5237275acf90" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b0145663-b51b-46c7-8f37-5237275acf90.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-b0145663-b51b-46c7-8f37-5237275acf90.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BRITISH COUNCIL(THE)" published: "2021-11-16" --- # UK_2021_BUL_Aptis turns 10 anniversary campaign Buyer: BRITISH COUNCIL(THE) Current stage: Tender OCID: ocds-b5fd17-b0145663-b51b-46c7-8f37-5237275acf90 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b0145663-b51b-46c7-8f37-5237275acf90) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b0145663-b51b-46c7-8f37-5237275acf90.json) ## Summary The British Council, located at 1 Redman Place, London, is currently conducting a tender for the project titled "UK_2021_BUL_Aptis turns 10 anniversary campaign". This campaign aims to commemorate the 10th anniversary of the Aptis English language test through various marketing and engagement activities across global channels. The procurement process is at the Tender stage, with a submission deadline set for 17th December 2021. The contract period is scheduled to run from 24th January 2022 to 24th November 2022. This opportunity falls under the services category, specifically focusing on market research services, and is being procured via a direct method, classified as a single tender action below the threshold. This tender presents valuable opportunities for businesses that specialise in digital marketing, communications, and creative services, particularly those with experience in campaign strategy, delivery, and management. Given the global scope of the campaign, agencies with capabilities in design, copywriting, and multimedia content production will find themselves well-suited to respond. Small to medium-sized enterprises (SMEs) are particularly encouraged to participate, as the British Council seeks to leverage diverse competencies to enhance its market presence during this significant milestone. ## Notice In August 2022 we mark the 10th anniversary since the global market launch of Aptis - our flagship English language test. We would like to mark this occasion with a series of marketing, communications, and engagement activities globally and across our top markets. We see this as an important milestone to support our market position and business growth in priority markets and globally. In our anniversary campaign we want to celebrate our journey so far, focus on the good times and all the success we have had as well as the positive impact that Aptis made for our clients and test takers. Our expectation is that the winning agency can provide an end-to-end service in terms of development and delivery of digital campaigns and comms activities across our global channels. Depending on the proposal, we expect that this will include but is not limited to campaign creative concept and overall comms strategy, campaign delivery and management, design work, copywriting, possibly video editing, and other creative work. Additional information: To express an interest and access the tender documents please click on the link https://in-tendhost.co.uk/britishcouncil If you have not already registered on In-Tend, you will need to do so before you can express an interest and access the documents. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9a004882-de28-4e49-9748-53cb4e4e9a5f | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Direct | | Procurement method details | Single tender action (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 16 Nov 2021 | | Submission deadline | 17 Dec 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 24 Jan 2022 - 24 Nov 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BRITISH COUNCIL(THE) | | Locality | LONDON | | Post town | East London | | Postcode | E20 1JQ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI41 Hackney and Newham | | Local authority | Newham | | Electoral ward | Stratford Olympic Park | | Westminster constituency | Stratford and Bow | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 16 Nov 2021 at 15:16 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/9a004882-de28-4e49-9748-53cb4e4e9a5f ## Documents - https://www.contractsfinder.service.gov.uk/Notice/9a004882-de28-4e49-9748-53cb4e4e9a5f 16th November 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/britishcouncil link to British Council e-Tendering system ## Notice URLs - http://www.britishcouncil.org ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b0145663-b51b-46c7-8f37-5237275acf90. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b0145663-b51b-46c7-8f37-5237275acf90.json.