---
title: "BTA1759 A/B Testing Software and Services"
ocid: "ocds-b5fd17-b038d400-7f8a-4a5c-a7ef-9274d681fd00"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b038d400-7f8a-4a5c-a7ef-9274d681fd00"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b038d400-7f8a-4a5c-a7ef-9274d681fd00.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b038d400-7f8a-4a5c-a7ef-9274d681fd00.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "VISITBRITAIN"
published: "2022-11-28"
---

# BTA1759 A/B Testing Software and Services

Buyer: VISITBRITAIN  
Current stage: Tender  
OCID: ocds-b5fd17-b038d400-7f8a-4a5c-a7ef-9274d681fd00

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b038d400-7f8a-4a5c-a7ef-9274d681fd00)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b038d400-7f8a-4a5c-a7ef-9274d681fd00.json)

## Summary

The buying organization, VisitBritain, is seeking to procure A/B testing software and services. The contract is expected to last for an initial period of two years, starting in February 2023 and ending in February 2025. The procurement stage is currently active, with a tender deadline set for December 20, 2022. The contract value is £120,000 GBP, with a minimum value of £60,000 GBP. The industry category is information technology services with additional classifications for networking software. The procurement method is an open procedure, and the location is primarily in London, United Kingdom.

This tender opportunity for A/B testing software and services by VisitBritain is suited for businesses providing IT services, particularly in A/B testing and networking software. Small and medium-sized enterprises (SMEs) are designated as suitable for this opportunity. Businesses interested in long-term contracts and serving clients in the United Kingdom or internationally should consider bidding for this contract. The contract period allows for potential extension up to two additional 12-month periods at the discretion of VisitBritain.

## Notice

VisitBritain is seeking to procure a supplier of A/B testing, Software and Services. A/B Testing delivers randomised experiments to the front end of user websites, of multiple variants, to seek the most preferential outcome. The Term of the Contract is expected for an initial period of two years. The contract is anticipated to commence in February 2023 and end in February 2025. The contract will include the option to extend at BTA's discretion for up to a maximum of 2 x 12 month periods. Procurement documents can be seen on the Atamis E-sourcing portal. To register and log in as a Supplier on Atamis, please use the following link: https://visitbritain.force.com/s/Welcome. If you experience any technical difficulties, please call the Atamis e-sourcing portal Helpdesk on Phone: 029 2279 0052 , E-mail: support@atamis.co.uk or access the Atamis Supplier Portal User Guide.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5a02638e-3fa5-454a-8f15-985c3f6a4deb |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Nov 2022 |
| Submission deadline | 20 Dec 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 13 Feb 2023 - 12 Feb 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £120,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48200000 - Networking, Internet and intranet software package
- 72222300 - Information technology services

## Release History

- 28 Nov 2022 at 10:22 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5a02638e-3fa5-454a-8f15-985c3f6a4deb

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5a02638e-3fa5-454a-8f15-985c3f6a4deb
  28th November 2022 - Opportunity notice on Contracts Finder

## Notice URLs

- https://visitbritain.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b038d400-7f8a-4a5c-a7ef-9274d681fd00. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b038d400-7f8a-4a5c-a7ef-9274d681fd00.json.