---
title: "S30024 Improving safety outcomes from communications campaigns"
ocid: "ocds-b5fd17-b04c434b-674b-41f0-8f57-7eff93ecedd6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b04c434b-674b-41f0-8f57-7eff93ecedd6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b04c434b-674b-41f0-8f57-7eff93ecedd6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b04c434b-674b-41f0-8f57-7eff93ecedd6.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL HIGHWAYS"
published: "2025-10-16"
---

# S30024 Improving safety outcomes from communications campaigns

Buyer: NATIONAL HIGHWAYS  
Current stage: Award  
OCID: ocds-b5fd17-b04c434b-674b-41f0-8f57-7eff93ecedd6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b04c434b-674b-41f0-8f57-7eff93ecedd6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b04c434b-674b-41f0-8f57-7eff93ecedd6.json)

## Summary

National Highways has completed a procurement process titled "S30024 Improving safety outcomes from communications campaigns," focused on development consultancy services within the Road to Zero Harm initiative. The aim of this project is to minimize fatalities and serious injuries on the Strategic Road Network in the UK and beyond. The contract is valued at £99,867.42 and was awarded to Amey OW Ltd. The process, which was at the Award stage by 16 October 2025, involved a selective procurement method utilising a call-off from a framework agreement. The contract commenced on 15 October 2025 and will conclude by 30 April 2026, with the services being applicable across various regions, including the British Overseas Territories, Channel Islands, and Europe.

This tender offers a robust opportunity for businesses specialising in development consultancy services, particularly those with a focus on safety and innovation within the transport sector. It highlights National Highways' commitment to implementing evidence-based actions and provides an impetus for companies capable of contributing to safer road networks. While the process was open to SMEs, suggesting an inclusive opportunity landscape, the contract was awarded to a large enterprise, indicating the scale and complexity of the project requirements. Businesses with expertise in safety-focused communications and strategic consultancy services would find similar tenders promising for growth and collaboration in large-scale, impactful initiatives.

## Notice

In 2021/22, the Road to Zero Harm (RtZH) research project was initiated to assess and prioritise action that National Highways could take to progress the long-term ambition of zero fatalities and serious injuries on the Strategic Road Network (SRN). This work has resulted in a longer-term roadmap that supports deeper embedment of Safe System and evidence-based actions, to be accompanied by shorter term action plans aligned with investment cycles. We have therefore listed these challenges in Workstream 16 of the roadmap (Research and Innovation) and begun to develop a series of proposals to address them. This project is one of those proposals.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9bfdbdc1-7321-4b2b-bb63-44ca0b4e3aa3 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Oct 2025 |
| Submission deadline | 22 Aug 2025 |
| Future notice date | Not specified |
| Award date | 14 Oct 2025 |
| Contract period | 14 Oct 2025 - 30 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £99,867 |
| Lots value | Not specified |
| Awards value | £99,867 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL HIGHWAYS |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6GA |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AMEY OW |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73220000 - Development consultancy services

## Release History

- 16 Oct 2025 at 08:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9bfdbdc1-7321-4b2b-bb63-44ca0b4e3aa3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9bfdbdc1-7321-4b2b-bb63-44ca0b4e3aa3
  16th October 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/a94db024-3283-4978-a1e7-d62ad9fa17ef
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b04c434b-674b-41f0-8f57-7eff93ecedd6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b04c434b-674b-41f0-8f57-7eff93ecedd6.json.