--- title: "Media Strategy and Planning Services for School Teacher and FE Teacher Recruitment Campaigns 2024 con_25352" ocid: "ocds-b5fd17-b09ab0af-c308-486d-b847-f7ea57518975" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b09ab0af-c308-486d-b847-f7ea57518975" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b09ab0af-c308-486d-b847-f7ea57518975.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-b09ab0af-c308-486d-b847-f7ea57518975.json" source: "Contracts Finder" current_stage: "Award" buyer: "DEPARTMENT FOR EDUCATION" published: "2024-05-24" --- # Media Strategy and Planning Services for School Teacher and FE Teacher Recruitment Campaigns 2024 con_25352 Buyer: DEPARTMENT FOR EDUCATION Current stage: Award OCID: ocds-b5fd17-b09ab0af-c308-486d-b847-f7ea57518975 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b09ab0af-c308-486d-b847-f7ea57518975) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b09ab0af-c308-486d-b847-f7ea57518975.json) ## Summary The Department for Education has awarded a contract for Media Strategy and Planning Services for School Teacher and FE Teacher Recruitment Campaigns 2024. The contract is valued at £800,000 and was awarded to Wavemaker Limited. The procurement method used was selective, involving calling off from a framework agreement. The contract period is from March 18, 2024, to March 18, 2028. The tender process closed on February 22, 2024. The Department for Education is located in Sanctuary Buildings, London, England, and the industry category is public relations services. This tender presents opportunities for media planning agencies to collaborate with the Department for Education on recruitment campaigns over the next four years. Businesses specialising in public relations services and media planning would be well-suited to compete for this contract. Small and medium-sized enterprises (SMEs) are suitable for this tender. The contract aims to address recruitment challenges in the teaching sector by maximising campaign spend and implementing innovative strategies to attract potential teachers and vocational educators. ## Notice Get Into Teaching: The DfE needs to recruit approximately 35,000 people to train as teachers each year and meeting recruitment targets has been a challenge for a number of years. We are experiencing significant difficulties in the recruitment market, combined with a drop in consideration of teaching as a profession. The current environment - against the backdrop of a strong jobs market and more choice for graduates remains a challenge. The issues are well documented, including teacher workload, pay, school funding, high accountability, stress and mental health, escalating into widespread industrial action over the past year. A major milestone was reached in July 2023 with the teacher pay settlement resulting in good salary gains for early career teachers and introduced the PS30,000 starting salary for newly qualified teachers, a manifesto commitment. This is now a much more competitive starting salary, albeit still lagging behind many other graduate careers, especially for graduates with STEM degrees. Teach in Further Education: Internal modelling suggests a potential 18,500 additional vocational teachers could be needed by the late 2020s. Factors contributing to this shortfall include continued high vacancy rates of up to 5% in key subjects such as construction, engineering and digital. The introduction of initiatives such as T-levels and a predicted 20% increase in 16-18-year-olds over the next 10 years which adds further pressure to college capacity. We need to procure a media planning agency to work with us over the next four years and continue to help us to maximise our campaign spend, in increasingly innovative ways, and to hold our media buying agency to account. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5891d336-a3b1-482c-bfeb-2a37373d189e | | Notice type | Award Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Call-off from a framework agreement | | Tender suitability | SME | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 24 May 2024 | | Submission deadline | 22 Feb 2024 | | Future notice date | Not specified | | Award date | 25 Apr 2024 | | Contract period | 18 Mar 2024 - 18 Mar 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £800,000 | | Lots value | Not specified | | Awards value | £800,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEPARTMENT FOR EDUCATION | | Locality | LONDON | | Post town | South West London | | Postcode | SW1P 3BT | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | WAVEMAKER | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services ## Release History - 24 May 2024 at 12:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5891d336-a3b1-482c-bfeb-2a37373d189e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/5891d336-a3b1-482c-bfeb-2a37373d189e 24th May 2024 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/6f6bbd02-3c21-4130-b21c-4993446c3576 Redact Contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b09ab0af-c308-486d-b847-f7ea57518975. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b09ab0af-c308-486d-b847-f7ea57518975.json.