---
title: "ACORN GEODEMOGRAPHICS TOOL"
ocid: "ocds-b5fd17-b09fdf45-800d-4f98-b1ad-82687ce146c3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b09fdf45-800d-4f98-b1ad-82687ce146c3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b09fdf45-800d-4f98-b1ad-82687ce146c3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b09fdf45-800d-4f98-b1ad-82687ce146c3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "Wirral Council"
published: "2026-10-01"
---

# ACORN GEODEMOGRAPHICS TOOL

Buyer: Wirral Council  
Current stage: Award  
OCID: ocds-b5fd17-b09fdf45-800d-4f98-b1ad-82687ce146c3

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## Summary

Wirral Borough Council has procured an Acorn geodemographics tool, a commercial data and software product used to classify and understand populations by their characteristics. The requirement is categorised as goods, with the associated service area covering information technology services. Delivery is across England, including the North East, North West, Yorkshire and the Humber, Midlands, East of England, London and the South East and South West. The buyer is Wirral Borough Council, based in Birkenhead. The procurement is focused on supplying the geodemographics tool; no additional implementation, support or other deliverables are described.

The procurement has been awarded to CACI Ltd, with the award made on 30 September 2026. The awarded contract value is £77,217. The contract period runs from 26 January 2027 to 25 January 2030. The tender submission deadline was 25 September 2026 at 12:00. The recorded procurement method is described only as “Other”; no specific procedure or evaluation criteria are set out. The requirement was treated as a goods procurement and was not marked as suitable for SMEs or voluntary, community and social enterprises. There is one award to one supplier, and the process is recorded as active.

This award demonstrates a defined requirement from Wirral Borough Council for an Acorn geodemographics tool, with the product intended for use across England. A credible competitor for a future requirement from this buyer would need to supply the relevant population-classification data and tool, with geographic coverage suited to the council’s stated England-wide scope. The awarded supplier, CACI Ltd, is recorded as a large business; the opportunity was not identified as suitable for SMEs or voluntary, community and social enterprises. The procurement is classified as a goods purchase rather than a broader programme of services, so suppliers should be able to provide the tool itself. The award provides evidence of the buyer’s purchasing route and scale, but the published details do not set out technical specifications or evaluation measures that would define a more specific capability benchmark.

## Notice

ACORN GEODEMOGRAPHICS TOOL

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/afaeb174-0015-4426-abcb-a3133c4cfd46 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Sep 2026 |
| Contract period | 26 Jan 2027 - 25 Jan 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £77,217 |
| Lots value | Not specified |
| Awards value | £77,217 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Wirral Council |
| Locality | BIRKENHEAD |
| Postcode area | Chester |
| Postcode | CH41 2AB |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD74 Wirral |
| Local authority | Wirral |
| Electoral ward | Birkenhead and Tranmere |
| Westminster constituency | Birkenhead |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CACI Ltd |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 1 Oct 2026 at 11:55 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/afaeb174-0015-4426-abcb-a3133c4cfd46
- 1 Oct 2026 at 08:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/99a260e6-6622-46cf-b90b-13f214a88d47

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/afaeb174-0015-4426-abcb-a3133c4cfd46
  1st October 2026 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/99a260e6-6622-46cf-b90b-13f214a88d47
  1st October 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.wirral.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b09fdf45-800d-4f98-b1ad-82687ce146c3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b09fdf45-800d-4f98-b1ad-82687ce146c3.json.