---
title: "Brand Strategy"
ocid: "ocds-b5fd17-b214f375-c617-4ed8-b00f-9b320323ed72"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b214f375-c617-4ed8-b00f-9b320323ed72"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b214f375-c617-4ed8-b00f-9b320323ed72.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b214f375-c617-4ed8-b00f-9b320323ed72.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "COVENTRY UNIVERSITY"
published: "2022-08-24"
---

# Brand Strategy

Buyer: COVENTRY UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-b214f375-c617-4ed8-b00f-9b320323ed72

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b214f375-c617-4ed8-b00f-9b320323ed72)  
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## Summary

The Coventry University has recently awarded a contract for a Brand Strategy project. The procurement stage was completed, and the contract value is £60,150 GBP. The project falls under the advertising and marketing services industry category. The procurement method used was a Single tender action (below threshold). The tender period ended on 22nd May 2022, and the contract period is from 23rd May 2022 to 11th May 2023. The project is located in the West Midlands, United Kingdom.

This tender for the Brand Strategy project presents an opportunity for businesses in the advertising and marketing services sector as well as business and management consultancy services. Small and medium-sized enterprises (SMEs) are considered suitable for this project. Coventry University is the buying organization for this contract, providing a chance for businesses to collaborate with an established educational institution. Companies with expertise in branding strategies and consulting services may find this tender well-suited to enhance their business growth.

## Notice

To achieve a compelling, authentic and sustainable brand strategy that focuses on a distinctive brand positioning and clarity of overall brand architecture.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cb3f2590-f994-4e59-93ac-86f2bd649213 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Aug 2022 |
| Submission deadline | 22 May 2022 |
| Future notice date | Not specified |
| Award date | 21 May 2022 |
| Contract period | 22 May 2022 - 11 May 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,150 |
| Lots value | Not specified |
| Awards value | £60,150 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COVENTRY UNIVERSITY |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV1 5FB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG33 Coventry |
| Local authority | Coventry |
| Electoral ward | St Michael's |
| Westminster constituency | Coventry South |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STRATEGY BY DESIGN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79410000 - Business and management consultancy services

## Release History

- 24 Aug 2022 at 15:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cb3f2590-f994-4e59-93ac-86f2bd649213

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cb3f2590-f994-4e59-93ac-86f2bd649213
  24th August 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b214f375-c617-4ed8-b00f-9b320323ed72. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b214f375-c617-4ed8-b00f-9b320323ed72.json.