---
title: "Evaluating digital engagement and nudge effectiveness among less digitally"
ocid: "ocds-b5fd17-b29fbf75-31d4-4961-aee3-d9b8c1f81653"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b29fbf75-31d4-4961-aee3-d9b8c1f81653"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b29fbf75-31d4-4961-aee3-d9b8c1f81653.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b29fbf75-31d4-4961-aee3-d9b8c1f81653.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2025-03-28"
---

# Evaluating digital engagement and nudge effectiveness among less digitally

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-b29fbf75-31d4-4961-aee3-d9b8c1f81653

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## Summary

The Department for Environment, Food & Rural Affairs has completed the procurement process titled "Evaluating digital engagement and nudge effectiveness among less digitally". This contract, classified under the industry category of social research services (CPV code 79315000), involves evaluating ways to help farmers and land managers make better decisions through digital engagement. The project addresses participants with limited digital literacy, including neurodivergent individuals, to simplify their decision-making process. The contract, valued at £64,975.75 GBP, was awarded to Verian Group UK Ltd on 7 March 2025. The work is intended to begin on 10 January 2025 and conclude on 10 April 2025. The procurement method used was a call-off from a framework agreement, and the process was selective.

This tender presents significant opportunities for businesses specialising in social research services, particularly those experienced in digital engagement strategies aimed at improving agricultural management. SMEs and voluntary, community, and social enterprises (VCSEs) are recognised as suitable competitors for such tenders. The project’s focus on reducing cognitive load for users with limited digital skills indicates that firms with expertise in user experience design and neurodiversity support will find this contract well-suited to their capabilities. Engaging in this contract can help businesses expand their portfolios and build long-term relationships with government clients, contributing to their business growth in the public sector.

## Notice

We want to help farmers and other land managers make better decisions about how to use their land. We want to understand the extent to which providing application defaults based on farm and/or land types will encourage participants with limited digital literacy, which may also include those who are neurodivergent, to choose to deliver the right things in the right places, by reducing the cognitive load associated with sifting out irrelevant options and reading complex guidance. Our intention is to test this in the context of setting up ELM SFI funding agreement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6bdf63a4-cbbe-46b7-81b2-5bdd3573ce00 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Mar 2025 |
| Submission deadline | 20 Feb 2024 |
| Future notice date | Not specified |
| Award date | 7 Mar 2025 |
| Contract period | 10 Jan 2025 - 10 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £64,975 |
| Lots value | Not specified |
| Awards value | £64,975 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VERIAN GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 28 Mar 2025 at 19:37 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6bdf63a4-cbbe-46b7-81b2-5bdd3573ce00

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6bdf63a4-cbbe-46b7-81b2-5bdd3573ce00
  28th March 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/33aa1316-6175-464f-b81d-83181173a3f3
  007_CAT 4_Call-off Form-Direct Award_Verian v5_Redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b29fbf75-31d4-4961-aee3-d9b8c1f81653. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b29fbf75-31d4-4961-aee3-d9b8c1f81653.json.