--- title: "Digital Advertising Services" ocid: "ocds-b5fd17-b2eefbd3-7f70-4fc0-ad12-e6a19fee0b81" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b2eefbd3-7f70-4fc0-ad12-e6a19fee0b81" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b2eefbd3-7f70-4fc0-ad12-e6a19fee0b81.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-b2eefbd3-7f70-4fc0-ad12-e6a19fee0b81.json" source: "Contracts Finder" current_stage: "Tender" buyer: "KEELE UNIVERSITY" published: "2025-01-20" --- # Digital Advertising Services Buyer: KEELE UNIVERSITY Current stage: Tender OCID: ocds-b5fd17-b2eefbd3-7f70-4fc0-ad12-e6a19fee0b81 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b2eefbd3-7f70-4fc0-ad12-e6a19fee0b81) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b2eefbd3-7f70-4fc0-ad12-e6a19fee0b81.json) ## Summary Keele University has initiated a procurement process for Digital Advertising Services in the Advertising services industry category. This tender, reference IT-182-279-KU/644/LF/SM/2024, is located in the West Midlands, United Kingdom, with postal code ST5 5BG. The procurement is currently in the Tender stage with a closing date for submissions by 20th February 2025, 12:00 PM UTC. This contract will begin on 1st July 2025 and is set to run until 30th September 2027, with potential extensions up to 30th September 2029. The estimated total contract value is £1.6 million, excluding VAT. This tender offers significant opportunities for business growth, particularly for SMEs, as the contract is not subdivided and requires a single Service Provider to manage all services. The chosen provider will benefit from a strategic position in the digital advertising space with emphasis on both strategic digital advertising and clearing media plan components. This contract is ideal for businesses with strong capabilities in comprehensive digital advertising and a robust strategic approach. The procurement method is selective, following a restricted procedure, ensuring that the right expertise is selected to service Keele University's advertising needs effectively. ## Notice Tenders are invited from interested parties for the provision of Digital Advertising Services at Keele University in accordance with the Tender Specification in Section 2 of the ITT. Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been divided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The estimated total value of the contract over its duration (including the extension options if these are taken up) is PS1.6 million excluding VAT. Award criteria Quality criterion - Name: Strategic Digital Advertising / Weighting: 400 marks Quality criterion - Name: Clearing Media Plan / Weighting: 300 marks Price - Weighting: 300 marks Additional information: The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/eccac8c5-a0b4-4be1-bc1d-5bec37ae0b6c | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 20 Jan 2025 | | Submission deadline | 20 Feb 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Jul 2025 - 30 Sep 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1,600,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | KEELE UNIVERSITY | | Locality | WEST MIDLANDS | | Post town | Stoke-on-Trent | | Postcode | ST5 5BG | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG2 Shropshire and Staffordshire | | ITL 3 | TLG24 Staffordshire CC | | Local authority | Newcastle-under-Lyme | | Electoral ward | Keele | | Westminster constituency | Newcastle-under-Lyme | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341000 - Advertising services ## Release History - 20 Jan 2025 at 17:38 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eccac8c5-a0b4-4be1-bc1d-5bec37ae0b6c ## Documents - https://www.contractsfinder.service.gov.uk/Notice/eccac8c5-a0b4-4be1-bc1d-5bec37ae0b6c 20th January 2025 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/universityofkeele/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/universityofkeele/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b2eefbd3-7f70-4fc0-ad12-e6a19fee0b81. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b2eefbd3-7f70-4fc0-ad12-e6a19fee0b81.json.