---
title: "Collaborative pilots aimed at building greater Reach and Relevancy for British Olympic and Paralympic Sport"
ocid: "ocds-b5fd17-b2f2ce83-2ff8-4621-baaa-70019085c645"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b2f2ce83-2ff8-4621-baaa-70019085c645"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b2f2ce83-2ff8-4621-baaa-70019085c645.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b2f2ce83-2ff8-4621-baaa-70019085c645.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "THE UNITED KINGDOM SPORTS COUNCIL"
published: "2024-11-15"
---

# Collaborative pilots aimed at building greater Reach and Relevancy for British Olympic and Paralympic Sport

Buyer: THE UNITED KINGDOM SPORTS COUNCIL  
Current stage: Tender  
OCID: ocds-b5fd17-b2f2ce83-2ff8-4621-baaa-70019085c645

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b2f2ce83-2ff8-4621-baaa-70019085c645)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b2f2ce83-2ff8-4621-baaa-70019085c645.json)

## Summary

The United Kingdom Sports Council is seeking a creative agency to support a series of collaborative pilots aimed at enhancing the reach and relevancy of British Olympic and Paralympic Sport. This tender, titled "Collaborative pilots aimed at building greater Reach and Relevancy for British Olympic and Paralympic Sport," falls under the advertising and marketing services category. It is currently in the tender stage, with the tender period ending on 29th November 2024. The contract is set to commence on 8th January 2025 and conclude on 8th January 2027. The total contract value ranges from £530,000 to £650,000, and the procurement method being used is an open procedure above the threshold. Services are to be delivered within the United Kingdom.

This tender offers significant opportunities for business growth, particularly for creative agencies specialising in advertising and marketing services. Small and medium-sized enterprises (SMEs) are especially encouraged to participate, given the suitability criteria. Engaging in this project could provide substantial exposure and prestige due to the high profile of the buying organisation and the prominence of the Olympic and Paralympic Games. Successful bidders will have the opportunity to collaborate closely with UK Sport and various National Governing Bodies (NGBs) to bring innovative storytelling approaches to life, thereby contributing to the enhanced engagement of sports audiences.

## Notice

UK Sport have recently undertaken a piece of work to look at the challenges and understand the opportunity to improve the reach and relevancy of the Olympics and Paralympics through a centralised storytelling service that is on during and between Games. This work has provided us with a series of recommendations and an approach to deliver better and more frequent engagement. Following the recommendations, UK Sport would now like to test the approach through a series of pilots. Therefore, we are looking for a creative agency to support UKS and selected NGBs to provide technical expertise and support to the three pilots, outlined in the tender brief.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ed70eeeb-4ab8-4af9-9763-161bd5b3ca6f |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Nov 2024 |
| Submission deadline | 29 Nov 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 8 Jan 2025 - 8 Jan 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £650,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNITED KINGDOM SPORTS COUNCIL |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 15 Nov 2024 at 14:42 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ed70eeeb-4ab8-4af9-9763-161bd5b3ca6f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ed70eeeb-4ab8-4af9-9763-161bd5b3ca6f
  15th November 2024 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/85615e1e-5fd4-4966-befc-6dc76c815da0
- https://www.uksport.gov.uk/about-us/tenders

## Notice URLs

- https://www.uksport.gov.uk/our-work/system-master-planning

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b2f2ce83-2ff8-4621-baaa-70019085c645. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b2f2ce83-2ff8-4621-baaa-70019085c645.json.
