---
title: "Brand strategy services"
ocid: "ocds-b5fd17-b389a441-6178-4ee5-8252-a9d0109ce82e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b389a441-6178-4ee5-8252-a9d0109ce82e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b389a441-6178-4ee5-8252-a9d0109ce82e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b389a441-6178-4ee5-8252-a9d0109ce82e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL INSTITUTE FOR HEALTH AND CARE EXCELLENCE"
published: "2024-06-13"
---

# Brand strategy services

Buyer: NATIONAL INSTITUTE FOR HEALTH AND CARE EXCELLENCE  
Current stage: Award  
OCID: ocds-b5fd17-b389a441-6178-4ee5-8252-a9d0109ce82e

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b389a441-6178-4ee5-8252-a9d0109ce82e)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b389a441-6178-4ee5-8252-a9d0109ce82e.json)

## Summary

The National Institute For Health And Care Excellence (NICE) based in London, United Kingdom, has recently completed a procurement process for brand strategy services under the CPV code 79342000 (Marketing services). The procurement method used was an open procedure below the threshold. The tender period ended on 15th March 2024, with a contract period starting from 1st May 2024 until 30th April 2027.

This tender for brand strategy services awarded to Studio 404 Limited presents an opportunity for businesses in the marketing services industry. Small and medium enterprises (SMEs) can particularly benefit from participating in similar tenders which require creative design, brand strategy, and marketing campaign expertise. The contract value is £40,000 in GBP, providing a growth opportunity for businesses with expertise in creative design and marketing.

## Notice

Brand and creative design strategy: NICE requires a supplier who can support with refinements our brand strategy and guidelines as and when required; develop a strategic creative approach and concepts for brand and commercial marketing campaigns; ensure all campaign creative is insight-led and aligned to our brand strategy and transformation plan. Campaign creative design and production: The supplier must be able to direct and produce high-quality creative designs for NICE campaigns, including templates and creative assets such as static visuals for use on social media, brochures/leaflets, banner stands etc (digital and printed); direct and produce high quality animated content and video footage for use within brand-led or commercial marketing campaigns [editing footage as required]; ensure all design outputs conform to NICE's brand guidelines; full understanding of WCAG 2.1 Level AA accessibility standards and commitment to ensure these are always met.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d016060b-7d11-43db-8c35-3e5375c05738 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Jun 2024 |
| Submission deadline | 15 Mar 2024 |
| Future notice date | Not specified |
| Award date | 30 Apr 2024 |
| Contract period | 30 Apr 2024 - 30 Apr 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000 |
| Lots value | Not specified |
| Awards value | £40,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL INSTITUTE FOR HEALTH AND CARE EXCELLENCE |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STUDIO 404 |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 13 Jun 2024 at 14:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d016060b-7d11-43db-8c35-3e5375c05738

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d016060b-7d11-43db-8c35-3e5375c05738
  13th June 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/20d52cc5-b60c-4ce8-be21-17e95d75bef3
  Redacted signed awarded contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b389a441-6178-4ee5-8252-a9d0109ce82e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b389a441-6178-4ee5-8252-a9d0109ce82e.json.