---
title: "Population Segmentation Solution"
ocid: "ocds-b5fd17-b3fd5e5f-93c9-4266-8f95-ce05f6d759bb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b3fd5e5f-93c9-4266-8f95-ce05f6d759bb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b3fd5e5f-93c9-4266-8f95-ce05f6d759bb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b3fd5e5f-93c9-4266-8f95-ce05f6d759bb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SUNDERLAND CITY COUNCIL"
published: "2025-02-27"
---

# Population Segmentation Solution

Buyer: SUNDERLAND CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-b3fd5e5f-93c9-4266-8f95-ce05f6d759bb

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b3fd5e5f-93c9-4266-8f95-ce05f6d759bb)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b3fd5e5f-93c9-4266-8f95-ce05f6d759bb.json)

## Summary

Sunderland City Council has awarded a contract for the provision of a Population Segmentation Solution, which falls under the industry category of 'Industry specific software package'. This contract, valued at £39,352, has been procured through a call-off from the Crown Commercial Service (CCS) G-Cloud 14 Framework using a selective procurement method. The procurement stage is currently at the award stage, with key dates including the contract start date on 10th March 2025 and the end date on 9th March 2027. The contract is for a period of 24 months and is targeted at the location with the postal code SR1 3AA in Sunderland, England.

This tender presents a significant opportunity for businesses in the software and IT services sector, particularly those offering tailored industry-specific solutions. Given that the procurement process was carried out via a framework agreement, companies listed on such frameworks, especially small and medium-sized enterprises (SMEs), would find this contract highly suitable. With clear timelines and a substantial contract value, participating in future similar tenders could provide consistent revenue streams and business growth opportunities, fostering expertise and reputation in the public sector market.

## Notice

Please note this contract has already been awarded and is being published for transparency purposes only. Sunderland City Council has awarded a contract for the provision of a Population Segmentation Solution. The contract is for a period of 24 months. The above contract was awarded via the Crown Commercial Service (CCS) G-Cloud 14 Framework.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/73f81603-c6e3-421b-8409-c14d2a47a48b |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Feb 2025 |
| Submission deadline | 7 Feb 2025 |
| Future notice date | Not specified |
| Award date | 14 Feb 2025 |
| Contract period | 10 Mar 2025 - 9 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £39,352 |
| Lots value | Not specified |
| Awards value | £39,352 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SUNDERLAND CITY COUNCIL |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR1 3AA |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | Millfield |
| Westminster constituency | Sunderland Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CACI |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48100000 - Industry specific software package

## Release History

- 27 Feb 2025 at 18:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/73f81603-c6e3-421b-8409-c14d2a47a48b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/73f81603-c6e3-421b-8409-c14d2a47a48b
  27th February 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b3fd5e5f-93c9-4266-8f95-ce05f6d759bb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b3fd5e5f-93c9-4266-8f95-ce05f6d759bb.json.