---
title: "Research into attitudes towards offensive language on Television, including Video-on-Demand services and Radio 2025"
ocid: "ocds-b5fd17-b50ce093-4238-4e7f-b032-a13690d1c3bc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b50ce093-4238-4e7f-b032-a13690d1c3bc"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b50ce093-4238-4e7f-b032-a13690d1c3bc.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b50ce093-4238-4e7f-b032-a13690d1c3bc.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2026-03-11"
---

# Research into attitudes towards offensive language on Television, including Video-on-Demand services and Radio 2025

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-b50ce093-4238-4e7f-b032-a13690d1c3bc

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b50ce093-4238-4e7f-b032-a13690d1c3bc)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b50ce093-4238-4e7f-b032-a13690d1c3bc.json)

## Summary

Ofcom has concluded a public procurement process for a project titled "Research into attitudes towards offensive language on Television, including Video-on-Demand services and Radio 2025". This involves conducting mixed methods research to understand audience attitudes towards offensive language in media platforms. Classified under market research services, the procurement was conducted through a mini competition via the Ofcom Market Research Framework Agreement. The award, valued at £197,520, was made to Ipsos UK, a large enterprise based in London. The contract period spans from 27 January 2026 to 31 August 2026, and the project aims to cover regions including the United Kingdom and other international territories.

This procurement offers growth opportunities particularly for businesses specialising in market research and media analysis. Companies experienced in handling sensitive content analysis and those that can deliver comprehensive insights into consumer behaviour stand to benefit. Smaller and voluntary, community, and social enterprises were considered for this project, reflecting Ofcom's inclusive procurement strategy. Businesses that can contribute innovative research techniques and have a track record of delivering robust, insightful data in a competitive environment will find the project well aligned with their expertise.

## Notice

Mixed methods research to provide Ofcom with an updated understanding of audience attitudes towards the acceptability of offensive language/ gestures in programmes on TV, radio and accessed through video-on-demand services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6efbb5c7-5c4f-44c0-a5f6-12895cde1a2a |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Mini Competition via Ofcom Market Research Framework Agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Mar 2026 |
| Submission deadline | 26 Nov 2025 |
| Future notice date | Not specified |
| Award date | 12 Jan 2026 |
| Contract period | 27 Jan 2026 - 31 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £197,520 |
| Lots value | Not specified |
| Awards value | £197,520 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 11 Mar 2026 at 11:00 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6efbb5c7-5c4f-44c0-a5f6-12895cde1a2a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6efbb5c7-5c4f-44c0-a5f6-12895cde1a2a
  11th March 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ofcom.bravosolution.co.uk/web/login.shtml

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b50ce093-4238-4e7f-b032-a13690d1c3bc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b50ce093-4238-4e7f-b032-a13690d1c3bc.json.