---
title: "PH Live Longer Better Strength and Balance Marketing Campaign - Digital Radio"
ocid: "ocds-b5fd17-b5395711-97bd-403e-a856-65046f922d39"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b5395711-97bd-403e-a856-65046f922d39"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b5395711-97bd-403e-a856-65046f922d39.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b5395711-97bd-403e-a856-65046f922d39.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HAMPSHIRE COUNTY COUNCIL"
published: "2025-11-07"
---

# PH Live Longer Better Strength and Balance Marketing Campaign - Digital Radio

Buyer: HAMPSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-b5395711-97bd-403e-a856-65046f922d39

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b5395711-97bd-403e-a856-65046f922d39)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b5395711-97bd-403e-a856-65046f922d39.json)

## Summary

Hampshire County Council, acting as the buyer, has completed the award stage of a procurement process for a marketing campaign entitled "PH Live Longer Better Strength and Balance Marketing Campaign - Digital Radio". This campaign, focused on advertising and marketing services, targets older adults in Hampshire aged 65 and above. It involves a six-week digital radio campaign airing across Bauer digital radio stations and partner platforms, including creative production, required licenses, and performance reporting. The contract period began on 29th October 2025 and will run until 8th March 2026, with a total value of £4,000. The procurement was conducted using a selective method, specifically a call-off from a framework agreement, and the associated tender process was marked as complete on 25th September 2025. The project's location is centered around Winchester, England, with a postal code of SO23 8UJ.

This tender creates significant opportunities for businesses operating in the advertising and marketing sector, particularly those that are small to medium enterprises (SMEs) given its suitability criteria. Companies with expertise in digital marketing and broadcasting, particularly those experienced in working with older demographics, will find this contract an excellent fit. Participation in such projects can enhance their portfolio and provide visibility across prominent digital platforms, thus offering a pathway for business growth. SMEs, such as Bauer Consumer Media Limited, which has already been awarded the contract, are ideal contenders for such tenders, especially if they are agile and capable of delivering targeted creative solutions.

## Notice

Public Health Live Longer Better marketing campaign. Six-week Audio Xi campaign targeted at older adults in Hampshire aged 65+. Airing across Bauer digital radio stations and partner platforms. Includes 264,286 impressions, creative production, required licenses and full post-campaign performance reporting.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7c0a6612-e366-4857-9b0d-2a873ac8e773 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Nov 2025 |
| Submission deadline | 25 Sep 2025 |
| Future notice date | Not specified |
| Award date | 23 Oct 2025 |
| Contract period | 29 Oct 2025 - 8 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000 |
| Lots value | Not specified |
| Awards value | £4,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HAMPSHIRE COUNTY COUNCIL |
| Locality | WINCHESTER |
| Post town | Southampton |
| Postcode | SO23 8UJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Winchester |
| Electoral ward | St Michael |
| Westminster constituency | Winchester |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BAUER CONSUMER MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 7 Nov 2025 at 14:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7c0a6612-e366-4857-9b0d-2a873ac8e773

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7c0a6612-e366-4857-9b0d-2a873ac8e773
  7th November 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b5395711-97bd-403e-a856-65046f922d39. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b5395711-97bd-403e-a856-65046f922d39.json.