---
title: "2024-721 German Representative for beef and lamb trade development"
ocid: "ocds-b5fd17-b58f1747-856c-4165-9939-5767f8f7965c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b58f1747-856c-4165-9939-5767f8f7965c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b58f1747-856c-4165-9939-5767f8f7965c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b58f1747-856c-4165-9939-5767f8f7965c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "AHDB"
published: "2025-03-21"
---

# 2024-721 German Representative for beef and lamb trade development

Buyer: AHDB  
Current stage: Award  
OCID: ocds-b5fd17-b58f1747-856c-4165-9939-5767f8f7965c

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## Summary

AHDB has completed the procurement process for a tender titled "2024-721 German Representative for beef and lamb trade development", classified under marketing services (CPV code 79342000). This tender aims to develop the market for British lamb, beef, and pork in Germany and Austria. With the procurement method being an open procedure above the threshold, the tender value is £435,000. The contract is awarded to AllPro Management Company s. r. o., starting on 26 April 2025 and ending on 25 April 2028. The address for this contract is in the West Midlands, United Kingdom (postcode CV3 4PE). Key dates include the tender period's end on 14 February 2025 and the award date on 21 March 2025.

This tender presents significant opportunities for businesses specializing in international market development and marketing services. Companies with expertise in the meat trade and experience in the German and Austrian markets, particularly small and medium enterprises (SMEs), would be well-suited to compete for similar contracts. Engaging in this project could lead to expanded business operations, enhanced market presence, and increased revenue through strategic market growth initiatives in new European territories.

## Notice

AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets. The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/be14ebed-12ea-41b1-844d-9253dc611102 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Mar 2025 |
| Submission deadline | 14 Feb 2025 |
| Future notice date | Not specified |
| Award date | 21 Mar 2025 |
| Contract period | 25 Apr 2025 - 25 Apr 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £435,000 |
| Lots value | Not specified |
| Awards value | £435,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALLPRO MANAGEMENT COMPANY S. R. O. |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 21 Mar 2025 at 10:52 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/be14ebed-12ea-41b1-844d-9253dc611102

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/be14ebed-12ea-41b1-844d-9253dc611102
  21st March 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/68dfc6ea-7159-484d-8db5-98b5fcff5bc8
  Redacted contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b58f1747-856c-4165-9939-5767f8f7965c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b58f1747-856c-4165-9939-5767f8f7965c.json.