---
title: "Application to Person (A2P) SMS Qualitative research"
ocid: "ocds-b5fd17-b5b8bff3-d64d-479a-ab62-f732f5f6a0e9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b5b8bff3-d64d-479a-ab62-f732f5f6a0e9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b5b8bff3-d64d-479a-ab62-f732f5f6a0e9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b5b8bff3-d64d-479a-ab62-f732f5f6a0e9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2024-07-04"
---

# Application to Person (A2P) SMS Qualitative research

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-b5b8bff3-d64d-479a-ab62-f732f5f6a0e9

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## Summary

The contracting process involves OFCOM as the buying organisation. The tender title is "Application to Person (A2P) SMS Qualitative research" in the Market research services category. The procurement stage is an award, with a contract value of 53300 GBP. The location is in London, United Kingdom, with a tender period ending on 2024-05-20 and a contract period from 2024-06-18 to 2025-02-14.

This tender by OFCOM provides opportunities for businesses, especially those in the market research services industry. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations are well-suited to compete. Interested businesses can consider offering insights into A2P SMS service users' experiences and potential alternatives, contributing to market understanding and innovation.

## Notice

To understand the experiences of A2P SMS service users (i.e. businesses and public bodies, or "message senders") in the market To understand the potential of alternative messaging services as viable substitutes for A2P SMS More specifically, we would like to understand: Usage: what are message senders using A2P SMS for (e.g. reminders, notifications, advertising, etc), at what scale are they using it (e.g. volume, frequency, etc) and how important is it to their organisations Market landscape: what are their attitudes towards current issues within the A2P SMS market (e.g. pricing, range of choice, quality of service, etc) and what impact do these issues have on their organisations Substitution: what are their attitudes towards potential alternatives to A2P SMS (e.g. WhatsApp for Business, Google RCS, in-app notifications, etc) and are there any barriers to their use

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1b607edf-15e0-4138-9895-67dfc94365d1 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Under threshold ITT |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Jul 2024 |
| Submission deadline | 20 May 2024 |
| Future notice date | Not specified |
| Award date | 27 May 2024 |
| Contract period | 17 Jun 2024 - 14 Feb 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £53,300 |
| Lots value | Not specified |
| Awards value | £53,300 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CONTEXT CONSULTING LTD. (T/A CONTEXT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 4 Jul 2024 at 08:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1b607edf-15e0-4138-9895-67dfc94365d1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1b607edf-15e0-4138-9895-67dfc94365d1
  4th July 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b5b8bff3-d64d-479a-ab62-f732f5f6a0e9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b5b8bff3-d64d-479a-ab62-f732f5f6a0e9.json.