---
title: "Student Recruitment Marketing - Media Buying and Campaign Services - AWARD"
ocid: "ocds-b5fd17-b6658e74-3dba-413b-966c-cc33d939ab99"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b6658e74-3dba-413b-966c-cc33d939ab99"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b6658e74-3dba-413b-966c-cc33d939ab99.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b6658e74-3dba-413b-966c-cc33d939ab99.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF YORK"
published: "2022-08-02"
---

# Student Recruitment Marketing - Media Buying and Campaign Services - AWARD

Buyer: UNIVERSITY OF YORK  
Current stage: Award  
OCID: ocds-b5fd17-b6658e74-3dba-413b-966c-cc33d939ab99

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## Summary

The University of York is seeking tenders for the "Student Recruitment Marketing - Media Buying and Campaign Services," focusing on advertising campaign services with a total contract value of £2,400,000 GBP. This procurement is currently at the Award stage, following an Open procedure with its contract period set from 1st February 2022 to 31st January 2024. The tender concluded on 10th September 2021; services will be delivered to the Yorkshire and the Humber region, specifically at the university's address in Heslington, York (postal code YO10 5DD).

This tender presents a significant opportunity for media buying agencies aiming to expand their footprint in the education sector. Agencies that specialise in end-to-end marketing campaigns, particularly those with a strategic focus in both domestic and international markets, would be well-suited to compete. The contract covers a range of services, including creative design, account management, and media insights, making it ideal for agencies equipped to deliver comprehensive marketing solutions.

## Notice

The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below. Media buying / advertising services (domestic and international markets) Campaign management Account management (including reporting) Media insights and intelligence Creative design (limited to adapting existing campaign content) Copywriting and proofing Concept development / Positioning Content and creative development and delivery Media sales and enquiry service Potential Providers must be able to offer all of the services above. Further details are available in the Invitation to Tender documents.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4512ea00-8d1b-4486-831a-7049a95048ad |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Aug 2022 |
| Submission deadline | 10 Sep 2021 |
| Future notice date | Not specified |
| Award date | 10 Dec 2021 |
| Contract period | 1 Feb 2022 - 31 Jan 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,400,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF YORK |
| Locality | NORTH YORKSHIRE |
| Post town | York |
| Postcode | YO10 5DD |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Hull Road |
| Westminster constituency | York Central |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NATIVES ONLINE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 2 Aug 2022 at 16:26 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4512ea00-8d1b-4486-831a-7049a95048ad
- 2 Aug 2022 at 16:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4512ea00-8d1b-4486-831a-7049a95048ad

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4512ea00-8d1b-4486-831a-7049a95048ad
  2nd August 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.york.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b6658e74-3dba-413b-966c-cc33d939ab99. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b6658e74-3dba-413b-966c-cc33d939ab99.json.