---
title: "RBGKEW1397 Legacy Spring Campaign 2025"
ocid: "ocds-b5fd17-b6aa3ccb-9871-4118-979a-8c1f0105adcb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b6aa3ccb-9871-4118-979a-8c1f0105adcb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b6aa3ccb-9871-4118-979a-8c1f0105adcb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b6aa3ccb-9871-4118-979a-8c1f0105adcb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS, KEW"
published: "2025-04-22"
---

# RBGKEW1397 Legacy Spring Campaign 2025

Buyer: THE BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-b5fd17-b6aa3ccb-9871-4118-979a-8c1f0105adcb

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## Summary

The procurement process for the "RBGKEW1397 Legacy Spring Campaign 2025" was conducted by The Board of Trustees of the Royal Botanic Gardens, Kew, located in London, postal code TW9 3AE. This contract, focusing on advertising campaign services classified under CPV code 79341400, falls within the industry category of marketing services. The procurement reached the award stage on 15 December 2024 and was published on 22 April 2025. The process was selective and executed as a call-off from a framework agreement, specifically the British Library Framework for digital advertising and specialist marketing support. The contract, valued at £30,500, is set to run from 17 December 2024 to 16 June 2025.

This tender presents an opportunity for businesses in the marketing and advertising sector, particularly those capable of delivering specialist campaigns beyond conventional frameworks. Influence Digital Ltd, identified as an SME, successfully secured this contract, indicating that small to medium-sized enterprises with digital marketing prowess are well-suited to compete for similar opportunities. Businesses focusing on creative media solutions and those with the capacity to tailor campaigns to specific institutional needs can leverage such contracts to expand their portfolios and foster growth. This tender underscores the importance of aligning business capabilities with niche client requirements within the public sector.

## Notice

RBG Kew has an agency (Anything is Possible) under contract for marketing campaigns and media buying. The Development team had a requirement for a specialist campaign that potentially sat outside the capabilities of the contracted agency. Framework Information British Library Framework - DIGITAL ADVERTISING AND SPECIALIST MARKETING SUPPORT REFERENCE: 002162

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/47d52d01-2525-42a0-b982-a391ec417b65 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Apr 2025 |
| Submission deadline | 15 Dec 2024 |
| Future notice date | Not specified |
| Award date | 15 Dec 2024 |
| Contract period | 17 Dec 2024 - 16 Jun 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,500 |
| Lots value | Not specified |
| Awards value | £30,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS, KEW |
| Locality | LONDON |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INFLUENCE DIGITAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services
- 79342000 - Marketing services

## Release History

- 22 Apr 2025 at 13:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/47d52d01-2525-42a0-b982-a391ec417b65

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/47d52d01-2525-42a0-b982-a391ec417b65
  22nd April 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b6aa3ccb-9871-4118-979a-8c1f0105adcb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b6aa3ccb-9871-4118-979a-8c1f0105adcb.json.