---
title: "(NU1589-66) Google Analytics 360 License and Analytics Support"
ocid: "ocds-b5fd17-b6cff81c-650b-48a2-9a9e-13e88eb43f22"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b6cff81c-650b-48a2-9a9e-13e88eb43f22"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b6cff81c-650b-48a2-9a9e-13e88eb43f22.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b6cff81c-650b-48a2-9a9e-13e88eb43f22.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-07-26"
---

# (NU1589-66) Google Analytics 360 License and Analytics Support

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-b6cff81c-650b-48a2-9a9e-13e88eb43f22

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## Summary

The procurement process is led by Newcastle University, which seeks a supplier to provide Google Analytics 360 Licenses and analytics support as detailed in the tender titled “(NU1589-66) Google Analytics 360 License and Analytics Support.” This tender falls under the business services category, specifically focused on sales, marketing, and business intelligence software packages, and is located in the North East of England. The procurement method is a selective process, with the tender period concluding on 8 July 2022 and contract execution starting on 25 July 2022, lasting until 24 July 2023.

This opportunity is ideal for small and medium-sized enterprises (SMEs) that specialise in digital analytics, marketing technology, or relevant software services. Businesses that can provide GA360 Licence Renewal, conduct comprehensive audits of tracking systems, and offer ongoing support for analytics capabilities will find this tender particularly suited to their expertise. Engaging with Newcastle University can lead to valuable partnerships, allowing businesses to scale their service offerings and enhance their market presence in the growing field of digital analytics.

## Notice

We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below:\r * GA360 Licence Renewal\r * GA4/GTM Audit and Recommendations\r * GA4/GTM Annual Retainer\r GA360 Licence Renewal\r We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically:\r * Analytics 360 license\r * Tag manager 360 license\r * Implementation and ongoing support \r GA4/GTM Audit and Recommendations\r We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:\r * Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. \r * Audit existing GTM set up to optimise performance.\r * Providing recommendations e.g. event setup, custom dimensions, audiences etc.\r * Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy.\r * Optimal Tag and pixels implementation via GTM\r Ad platforms including (not exhaustive):\r * Facebook/Instagram\r * Tiktok\r * Snapchat\r * LinkedIn\r \r GA4/GTM Annual Retainer\r Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):\r 1. Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions\r 2. Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences. \r 3. Support the creation of GA4 custom reports as requested. \r 4. Provide training and documentation/guidelines as required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d87e2c61-6fb7-478b-a099-078064d669dd |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jul 2022 |
| Submission deadline | 8 Jul 2022 |
| Future notice date | Not specified |
| Award date | 21 Jul 2022 |
| Contract period | 24 Jul 2022 - 24 Jul 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £80,000 |
| Lots value | Not specified |
| Awards value | £162,180 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRUNCH DMC |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 26 Jul 2022 at 13:47 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d87e2c61-6fb7-478b-a099-078064d669dd
- 26 Jul 2022 at 13:46 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/41a268cb-1ed9-400a-bbd1-0ae9a2141444
- 25 Jul 2022 at 16:43 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/816f7053-6eec-4043-a032-b9b9d2ffbce9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d87e2c61-6fb7-478b-a099-078064d669dd
  26th July 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/41a268cb-1ed9-400a-bbd1-0ae9a2141444
  26th July 2022 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/816f7053-6eec-4043-a032-b9b9d2ffbce9
  25th July 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b6cff81c-650b-48a2-9a9e-13e88eb43f22. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b6cff81c-650b-48a2-9a9e-13e88eb43f22.json.