--- title: "Large Format Digital Advertising Roadside Structures" ocid: "ocds-b5fd17-b73a7e7b-41a7-4002-9acb-61f2f573b9ad" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b73a7e7b-41a7-4002-9acb-61f2f573b9ad" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b73a7e7b-41a7-4002-9acb-61f2f573b9ad.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-b73a7e7b-41a7-4002-9acb-61f2f573b9ad.json" source: "Contracts Finder" current_stage: "Tender" buyer: "READING BOROUGH COUNCIL" published: "2018-06-18" --- # Large Format Digital Advertising Roadside Structures Buyer: READING BOROUGH COUNCIL Current stage: Tender OCID: ocds-b5fd17-b73a7e7b-41a7-4002-9acb-61f2f573b9ad [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b73a7e7b-41a7-4002-9acb-61f2f573b9ad) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b73a7e7b-41a7-4002-9acb-61f2f573b9ad.json) ## Summary The Reading Borough Council is currently seeking tenders for a project titled "Large Format Digital Advertising Roadside Structures". This initiative falls under the advertising and marketing services industry, with a total gross contract value estimated at £6 million. The procurement process is in the tender stage, with submissions closing on 13th July 2018. The successful contractor will be responsible for the installation and operation of large digital advertising structures across various strategic locations within Reading, including major roads and bridges. This tender presents a significant opportunity for media development companies specialising in digital advertising. Businesses that can design and implement innovative media structures will be well-suited to compete. The project encourages the development of bespoke landmark advertising structures, thus opening avenues for creative firms eager to exploit high-visibility locations. Given the duration of the contract, which spans from April 2019 to March 2029, successful bidders could secure a stable income stream from this venture. ## Notice Reading Borough Council wish to invite tenders from suitable Media Development Companies (Contractors) for the installation and operation of 'Large Format Digital Roadside Advertising Structures' upon the Council's estate as a means of generating a guaranteed and sustainable income stream for the Council. In addition to standard digital media formats; Mega 6, 48 & 96sht, proposals for the development of bespoke landmark structures that commercially exploit the positive attributes of particular locations are also encouraged. The standard tenure offered in respect of each proposed development type, will be as follows; * 7 years - 48sht Digital * 10 years - 96sht, Mega 6 (or equivalent) & Bespoke Landmark developments including bridges. Further specific detail on the terms of the standard contract tenure is included within the concession agreement. The Council will provide organisations that pass the PQQ selection stage with access to the Council's land ownership/highway map data to enable identification of appropriate development sites within the Council's estate. Subject to consideration and statutory consent, premium highway locations available within the Borough of Reading include (this should not to be viewed as an exhaustive list): * A33 * A329 * M4 Junction 11 * A4 * Inner Distribution Road (IDR) - including bridge structures It is anticipated that developments will comprise a mix of single, double and possibly multi sided digital media structures at a number of roadside locations, all of which would be on Council land, mostly within the public highway estate. For clarity - The tender does not extend to other formats of media advertising. Only large 'Digital' formats of advertising, such as; Mega 6, 48sht, 96sht and bespoke landmark, will be considered. Gross contract value represents the cumulative gross revenues generated by potential site operations based upon general assumptions/estimates in relation to likely panel numbers, format combinations and contract duration at the time of this tender. Additional information: Organisations interested in expressing an interest in this procurement should download the procurement documents which are available on the Council's e-tendering system at: https://in-tendhost.co.uk/readingbc/aspx/Home and complete as instructed. The Portal is free of charge - to register please follow the supplier registration guidance which is available on the Portal. Contractors wishing to be considered for this tendering opportunity must complete the tender documents and return them electronically via the Council's e-tendering portal. Please note: you must register your interest via the Council's e-tendering portal if you intend to submit a tender. Interested parties must log onto the Council's e-tendering portal at: https://in-tendhost.co.uk/readingbc, to express an interest and download the procurement documents. All communications regarding this procurement exercise will be conducted through the Council's e-tendering portal including requests for clarifications or general enquiries. The procurement documents will be available for download up until the closing time and date for tender submissions, it is the organisation's responsibility to ensure that they download the documents in ample time to ensure that they can be completed and returned electronically, along with supporting documents, prior to the closing time and date stipulated. Before completing the tender, potential providers/suppliers should ensure that the e-mail address that has been used to register their organisation will be checked regularly as the Council's e-tendering system will generate automatic notifications to this e-mail address when there are updates, changes or messages sent relating to the project. Potential bidders should also check that their organisation's details are correct and kept up to date. Technical questions and assistance regarding the use and operation of the Portal should be addressed to the In-Tend Help Desk - e-mail: support@in-tend.co.uk, telephone number +44 8442728810. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3f555c6d-fa1b-4be1-9cb4-909127dc90c3 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - Concession (OJEU) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 18 Jun 2018 | | Submission deadline | 13 Jul 2018 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 31 Mar 2019 - 31 Mar 2029 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £6,000,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | READING BOROUGH COUNCIL | | Locality | READING | | Post town | Reading | | Postcode | RG1 7AE | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire | | ITL 3 | TLJ16 Berkshire West | | Local authority | Reading | | Electoral ward | Abbey | | Westminster constituency | Reading Central | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 18 Jun 2018 at 13:19 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/3f555c6d-fa1b-4be1-9cb4-909127dc90c3 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/3f555c6d-fa1b-4be1-9cb4-909127dc90c3 18th June 2018 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/readingbc/aspx/Tenders/Current E-Tendering Site ## Notice URLs - https://in-tendhost.co.uk/readingbc - https://in-tendhost.co.uk/readingbc/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b73a7e7b-41a7-4002-9acb-61f2f573b9ad. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b73a7e7b-41a7-4002-9acb-61f2f573b9ad.json.