---
title: "DWP Creative Campaign Development and Delivery"
ocid: "ocds-b5fd17-b7bd7f78-a3ae-4276-abac-dfee16f194c3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b7bd7f78-a3ae-4276-abac-dfee16f194c3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b7bd7f78-a3ae-4276-abac-dfee16f194c3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b7bd7f78-a3ae-4276-abac-dfee16f194c3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CROWN COMMERCIAL SERVICE"
published: "2024-03-27"
---

# DWP Creative Campaign Development and Delivery

Buyer: CROWN COMMERCIAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-b7bd7f78-a3ae-4276-abac-dfee16f194c3

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b7bd7f78-a3ae-4276-abac-dfee16f194c3)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b7bd7f78-a3ae-4276-abac-dfee16f194c3.json)

## Summary

The Department for Work and Pensions (DWP) has recently awarded a contract titled "DWP Creative Campaign Development and Delivery" for advertising and marketing services. The contract is valued at £15,000,000 GBP and was awarded to M&C Saatchi (UK) Limited. The procurement method used was Other - Call Off (Competition). The contract period started on May 23, 2023, and will end on May 23, 2025. The tender deadline was June 13, 2022.

This tender presents a significant business opportunity for companies specializing in advertising and marketing services. Businesses with experience in developing creative campaigns for various sectors such as Universal Credit, pensions, labour market, and disability and inclusion are well-suited to compete. The contract was awarded by the Crown Commercial Service on behalf of the Department for Work and Pensions, providing a chance for growth and collaboration in the public procurement sector.

## Notice

The Contracting Authority are seeking proposals for the creative development and delivery of Universal Credit and legacy benefit campaigns, Pensions campaigns, Labour Market campaigns, and Disability and Inclusion campaigns.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/51b25fdc-a087-4894-a193-71009ed29a9c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Call Off (Competition) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Mar 2024 |
| Submission deadline | 13 Jun 2022 |
| Future notice date | Not specified |
| Award date | 22 May 2023 |
| Contract period | 22 May 2023 - 23 May 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £15,000,000 |
| Lots value | Not specified |
| Awards value | £15,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CROWN COMMERCIAL SERVICE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI (UK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 27 Mar 2024 at 09:37 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/51b25fdc-a087-4894-a193-71009ed29a9c
- 10 Aug 2023 at 15:08 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/51b25fdc-a087-4894-a193-71009ed29a9c
- 10 Jul 2023 at 08:07 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/51b25fdc-a087-4894-a193-71009ed29a9c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/51b25fdc-a087-4894-a193-71009ed29a9c
  27th March 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/947fdecc-94e2-4426-b437-4d1880d0f874
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/8725f48a-dd09-4514-b657-c294afb78ed8
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/7501ce05-b85c-4b5c-a01e-bec0e4e1310d

## Notice URLs

- https://www.gov.uk/government/organisations/crown-commercial-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b7bd7f78-a3ae-4276-abac-dfee16f194c3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b7bd7f78-a3ae-4276-abac-dfee16f194c3.json.