--- title: "Media Advertising for Tourism Recovery Campaign" ocid: "ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c.json" source: "Contracts Finder" current_stage: "Tender" buyer: "LIVERPOOL CITY COUNCIL" published: "2021-04-21" --- # Media Advertising for Tourism Recovery Campaign Buyer: LIVERPOOL CITY COUNCIL Current stage: Tender OCID: ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c.json) ## Summary The Liverpool City Council is currently conducting an open procurement process for a tender titled "Media Advertising for Tourism Recovery Campaign". This campaign aims to boost tourism in the Liverpool city region, which has been adversely affected by the pandemic. The procurement process is in the Tender stage, with key dates including a deadline for submissions on 4th May 2021 and the contract period set to run from 17th May 2021 to 31st July 2021. The total value of the contract is £54,000, and it falls under the industry category of Advertising campaign services, specifically utilising digital media. The project will be undertaken in the North West region of England. This tender presents significant opportunities for businesses in digital marketing and advertising, especially those experienced in creative campaign development and social media outreach. Companies that specialise in integrating digital platforms, such as video and influencer marketing, will find this tender particularly suitable for their services. As the campaign aims to enhance local tourism and generate bookings through VisitLiverpool.com, businesses that can deliver innovative solutions in the digital advertising space will be well-positioned to compete and contribute to the Liverpool area's recovery efforts. ## Notice The Campaign Liverpool city region has been severely affected by the pandemic, particularly by Tier 3 in 2020 and the latest lockdown. We anticipate significant local pent up demand to venture out (backed by national statistics) which has created an opportunity for locals to discover what there is to see and do on their doorstep. We intend to: * Deliver an inspiring and creative local consumer campaign over several weeks activity * Use 100% digital advertising media (as stipulated by VisitEngland) * Use a creative mix of social media, display, video, blogs, influencer generated content and digital press coverage etc * Launch a new landing page on VisitLiverpool.com (as the call to action) featuring a selection of a minimum 10 bookable products and inspiring copy, images, itineraries etc * Add further depth through inclusion of free tourism products and experiences * Mirror the national Visit England Escape the Everyday campaign planned for later this year (Liverpool content will also be used in this) We will also amplify the campaign through Marketing Liverpool's website VisitLiverpool.com, our own social channels and through our tourism partners channels. Key Aims and Objectives * Generate bookings and sales of product experiences through VisitLiverpool.com which can be attributed to the campaign (attractions, museums and galleries, tours and exhibitions) * Develop overnight stays * Contribute to Liverpool city region's tourism recovery * Support Visit England's tourism recovery * Amplify and extend the reach of the UK- wide Escape the Everyday campaign Additional information: Contact via ProContract Only - Please do not contact officers directly ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2daf39a1-c530-429e-b8e2-5671eeba0136 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Apr 2021 | | Submission deadline | 4 May 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 16 May 2021 - 31 Jul 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £54,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LIVERPOOL CITY COUNCIL | | Locality | LIVERPOOL | | Post town | Liverpool | | Postcode | L3 1DS | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD72 Liverpool | | Local authority | Liverpool | | Electoral ward | Waterfront South | | Westminster constituency | Liverpool Riverside | | Delivery location | TLD North West (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341400 - Advertising campaign services ## Release History - 21 Apr 2021 at 14:36 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2daf39a1-c530-429e-b8e2-5671eeba0136 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/2daf39a1-c530-429e-b8e2-5671eeba0136 21st April 2021 - Opportunity notice on Contracts Finder - https://procontract.due-north.com/Advert?advertId=1c8f4d5c-aea2-eb11-810c-005056b64545 Advert ## Notice URLs - http://www.liverpool.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c.json.