---
title: "GLA 81132 ArcelorMittal Orbit creative, marketing and digital agency support"
ocid: "ocds-b5fd17-b7e9e53f-eb20-4d35-9b73-40ab8f22dce9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b7e9e53f-eb20-4d35-9b73-40ab8f22dce9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b7e9e53f-eb20-4d35-9b73-40ab8f22dce9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b7e9e53f-eb20-4d35-9b73-40ab8f22dce9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "TRANSPORT FOR LONDON"
published: "2019-02-26"
---

# GLA 81132 ArcelorMittal Orbit creative, marketing and digital agency support

Buyer: TRANSPORT FOR LONDON  
Current stage: Award  
OCID: ocds-b5fd17-b7e9e53f-eb20-4d35-9b73-40ab8f22dce9

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## Summary

The procurement process titled "GLA 81132 ArcelorMittal Orbit creative, marketing and digital agency support" is initiated by Transport for London, which is responsible for public transport in Greater London. This contract, valued at £225,000, falls under the category of business services, specifically marketing and advertising. The procurement stage is currently at the Award phase, having been published on 26th February 2019. The contract period commences on 1st February 2019 and continues until 31st January 2022. Interested bidders were required to submit their proposals by 10th September 2018 using the selective procurement method, specifically a restricted procedure.

This tender presents significant opportunities for marketing agencies and creative firms, particularly those specialising in digital content and advertising strategies. With the aim of enhancing engagement and driving ticket sales for the ArcelorMittal Orbit attraction, agencies proficient in high-impact content creation and strategic digital marketing would find this contract appealing. Collaborating with Transport for London to support promotional campaigns showcases potential built-in growth opportunities within the tourism sector and demonstrates innovation in visitor attractions within the UK.

## Notice

The Slide creative and wider ArcelorMittal Orbit integrated campaigns have been very successful so far, helping make a loss making venue profitable. However, by the time this tender process is completed, some of these campaigns and overarching creatives will have been in market for 2 years. We are therefore looking for a partner to develop or evolve an overarching creative solution(s) for the ArcelorMittal Orbit and The Slide and help meet the objectives. In developing this overarching creative solution we also require the appointed agency: * To demonstrate a strategic and creative approach in developing a suite of high impact content. * To create advertising taglines and provide copywriting support. We see this support taking the form of short form copy on print adverts, and terminology that can be fed across online platforms. * Develop templates / the look and feel for London and UK-wide marketing campaigns. The types of materials regularly used in our campaigns includes but are not limited to: o Outdoor billboard advertising (static and digital) o Display advertising (MPU and leaderboards e.g. Time Out) o Website graphics o Social media static and motion content o Bespoke eshot graphics o Short (10 second) motion digital adverts o Print adverts in London based newspapers as well as Tourism magazines. * Help reinvigorate the ArcelorMittal Orbit as a visitor attraction with stunning London skyline views, and make it clear that this attraction is situated in Queen Elizabeth Olympic Park. * Provide strategic counsel and creative ideas on how we can drive consumer engagement and boost ticket sales through social media and digital activity - in particular, how this links through to the website and PPC (see list of tasks above). In addition, we will need more practical, day-to-day support, including, but not limited to: * Delivery of ad-hoc advertising and marketing materials, to support promotional opportunities which fall out of campaign periods. * Maintenance of the ArcelorMittal Orbit website. * Hosting of the ArcelorMittal Orbit website and ensuring excellent site performance including providing out-of-hours support in the site of major site issues (eg the site going down or a security breach). * Development of new features, pages and functionality for the ArcelorMittal Orbit on request from LLDC Marketing team. * Management of the ArcelorMittal Orbit PPC programme, including PPC ad buying (and providing PPC evaluation and monitoring reports). * Elements of ArcelorMittal Orbit media buying, particularly around major campaigns. * Periodic Google Analytic reporting - to assist with post campaign evaluation and contribute to strategic decision making based on insights Additional information: To participate in this procurement Potential Providers must first be registered on the TfL e-Sourcing Suite. If you have not yet registered this can be done online - refer to the Suppliers Guidance available on the ProContract portal https://procontract.due-north.com/Register. For technical assistance on use of the eSourcing Suite please contact the Pro-Contract Helpdesk directly via email to: ProContractSuppliers@ProActis.com

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8195fe72-8ab1-4246-9280-7e94f7f2b6c2 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Feb 2019 |
| Submission deadline | 10 Sep 2018 |
| Future notice date | Not specified |
| Award date | 8 Jan 2019 |
| Contract period | 1 Feb 2019 - 31 Jan 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | Not specified |
| Awards value | £225,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR LONDON |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AKA PROMOTIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 26 Feb 2019 at 09:44 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8195fe72-8ab1-4246-9280-7e94f7f2b6c2
- 9 Aug 2018 at 08:46 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/389f86e9-8eee-4e12-bf7d-904a3c84f1f8
- 8 Aug 2018 at 16:16 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/389f86e9-8eee-4e12-bf7d-904a3c84f1f8
- 8 Aug 2018 at 16:01 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/389f86e9-8eee-4e12-bf7d-904a3c84f1f8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8195fe72-8ab1-4246-9280-7e94f7f2b6c2
  26th February 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/389f86e9-8eee-4e12-bf7d-904a3c84f1f8
  9th August 2018 - Opportunity notice on Contracts Finder

## Notice URLs

- https://procontract.due-north.com/Register
- https://tfl.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b7e9e53f-eb20-4d35-9b73-40ab8f22dce9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b7e9e53f-eb20-4d35-9b73-40ab8f22dce9.json.