---
title: "Google Analytics 360"
ocid: "ocds-b5fd17-b7f33278-f695-47ee-b141-c9db611c95cf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b7f33278-f695-47ee-b141-c9db611c95cf"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b7f33278-f695-47ee-b141-c9db611c95cf.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b7f33278-f695-47ee-b141-c9db611c95cf.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HOME OFFICE"
published: "2019-05-22"
---

# Google Analytics 360

Buyer: HOME OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-b7f33278-f695-47ee-b141-c9db611c95cf

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b7f33278-f695-47ee-b141-c9db611c95cf)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b7f33278-f695-47ee-b141-c9db611c95cf.json)

## Summary

The procurement process for "Google Analytics 360" was managed by the Home Office, located in London, and involved the acquisition of information technology services, classified under CPV 72222300. This tender was awarded on February 2, 2018, with a total contract value of £197,000 and a contract period extending from February 1, 2018, to January 31, 2020. The procurement method employed was selective, specifically a call-off from a framework agreement, indicating a structured approach to the procurement process.

This tender presents significant opportunities for businesses, particularly those specialising in advanced analytics and IT services, to expand their portfolios and engage with governmental contracts. Companies with expertise in analytics solutions, especially large firms such as Merkle UK Three Limited, which was the successful supplier, would be well-positioned to compete in similar tenders. Future vendors should consider emphasising their capabilities in delivering high-quality data-driven solutions to meet the needs of public sector organisations.

## Notice

Google Analytics 360

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a89334b5-ba52-407e-878d-3f47f5377711 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 May 2019 |
| Submission deadline | 31 Jan 2018 |
| Future notice date | Not specified |
| Award date | 2 Feb 2018 |
| Contract period | 1 Feb 2018 - 31 Jan 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £197,000 |
| Lots value | Not specified |
| Awards value | £197,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HOME OFFICE |
| Locality | LONDON |
| Post town | Croydon |
| Postcode | CR0 1XG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI6 Outer London - South |
| ITL 3 | TLI62 Croydon |
| Local authority | Croydon |
| Electoral ward | Fairfield |
| Westminster constituency | Croydon West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK THREE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72222300 - Information technology services

## Release History

- 22 May 2019 at 11:47 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a89334b5-ba52-407e-878d-3f47f5377711

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a89334b5-ba52-407e-878d-3f47f5377711
  22nd May 2019 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b7f33278-f695-47ee-b141-c9db611c95cf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b7f33278-f695-47ee-b141-c9db611c95cf.json.