---
title: "GB-London: 101217 Research on the levels of advertising to children of high fat, salt or sugar (HFSS) products and brands on broadcast media and online"
ocid: "ocds-b5fd17-b80e16b8-c594-4378-9d3d-26aeae665905"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b80e16b8-c594-4378-9d3d-26aeae665905"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b80e16b8-c594-4378-9d3d-26aeae665905.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b80e16b8-c594-4378-9d3d-26aeae665905.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT OF DIGITAL, CULTURE, MEDIA AND SPORT"
published: "2018-08-29"
---

# GB-London: 101217 Research on the levels of advertising to children of high fat, salt or sugar (HFSS) products and brands on broadcast media and online

Buyer: DEPARTMENT OF DIGITAL, CULTURE, MEDIA AND SPORT  
Current stage: Award  
OCID: ocds-b5fd17-b80e16b8-c594-4378-9d3d-26aeae665905

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## Summary

The procurement process involves the Department for Digital, Culture, Media and Sport (DCMS), which is based in London, seeking bids for a research project titled "101217 Research on the levels of advertising to children of high fat, salt or sugar (HFSS) products and brands on broadcast media and online." The project, classified under research services, is currently in the award stage following its completion, with the contract period running from 28th August 2018 to 21st December 2018. The total value of the contract is £77,779, with the tender period having ended on 23rd August 2018.

This tender presents an excellent opportunity for businesses specialising in research analysis, particularly those with experience in studying advertising impacts and public health. Companies that can provide insights on HFSS advertising and have a strong understanding of regulatory frameworks and consumer behaviour would find themselves well positioned to participate. As the findings from this research are intended to feed into a government consultation, successful bidders may also contribute to shaping future policy, thus enhancing their visibility and credibility within the public sector and beyond.

## Notice

The Department for Digital, Culture, Media and Sport (DCMS) invited bids for research analysis on the levels of advertising to children of High Fat, Salt or Sugar (HFSS) products and brands on broadcast media and online, as defined by the Nutrient Profile Model and categories identified in the Public Health England (PHE) sugar and calorie reduction programmes, the associated revenues and the likely impact of further restrictions on both levels of exposure and commercial revenues. The requirement is to undertake research and deliver a dataset on HFSS advertising on broadcast television and online. The requirement is to procure for a single time-limited exercise, to run from August to December 2018. The research will form an input into a government consultation due by the end of 2018. As part of the consultation process, it is envisaged that findings will be published.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ec113b4f-fe07-44f2-89d0-994f502fcddd |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Aug 2018 |
| Submission deadline | 23 Aug 2018 |
| Future notice date | Not specified |
| Award date | 22 Aug 2018 |
| Contract period | 27 Aug 2018 - 21 Dec 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £77,779 |
| Lots value | Not specified |
| Awards value | £77,779 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT OF DIGITAL, CULTURE, MEDIA AND SPORT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ADDED VALUE LIMITED TRADING AS KANTAR CONSULTING |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 29 Aug 2018 at 14:41 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ec113b4f-fe07-44f2-89d0-994f502fcddd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ec113b4f-fe07-44f2-89d0-994f502fcddd
  29th August 2018 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=342225052
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b80e16b8-c594-4378-9d3d-26aeae665905. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b80e16b8-c594-4378-9d3d-26aeae665905.json.