--- title: "Testing the impact of language on public attitudes to ageing and demographic change" ocid: "ocds-b5fd17-b899cbd2-50d0-404d-9ec3-a992d224bf03" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b899cbd2-50d0-404d-9ec3-a992d224bf03" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b899cbd2-50d0-404d-9ec3-a992d224bf03.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-b899cbd2-50d0-404d-9ec3-a992d224bf03.json" source: "Contracts Finder" current_stage: "Tender" buyer: "CENTRE FOR AGEING BETTER LIMITED" published: "2019-03-21" --- # Testing the impact of language on public attitudes to ageing and demographic change Buyer: CENTRE FOR AGEING BETTER LIMITED Current stage: Tender OCID: ocds-b5fd17-b899cbd2-50d0-404d-9ec3-a992d224bf03 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b899cbd2-50d0-404d-9ec3-a992d224bf03) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b899cbd2-50d0-404d-9ec3-a992d224bf03.json) ## Summary The Centre for Ageing Better Limited is seeking proposals through an open tender for the project titled "Testing the impact of language on public attitudes to ageing and demographic change." This initiative falls under the category of research and development services, with a contract value between £75,000 and £100,000. The tender is currently in the active stage, with a submission deadline set for 11 April 2019. The contract duration will commence on 30 April 2019 and conclude on 30 August 2019, with opportunities for service delivery across the British Overseas Territories, Channel Islands, Europe, Isle of Man, and the UK. This tender presents significant opportunities for businesses specialising in research and consultancy services, particularly those focused on social issues or demographic studies. Companies that can demonstrate innovative approaches to public engagement and have expertise in qualitative and quantitative research methodologies will be well-positioned to compete. Additionally, small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, making this an inclusive opportunity for diverse business models looking to contribute to impactful societal research. ## Notice The aims of this project are as follows: * Broaden our understanding about public attitudes to ageing and demographic change and what framing, depictions, terminology etc. people currently use/encounter in day to day life * Test new, more positive ways to frame and talk about ageing and demographic change, which might change the way people feel * Use the above to inform our own work and narrative development, and to try and influence the way others (policy makers, charities, employers) talk and act. We are open to bidders suggesting their own approach but would expect the work to address the following: * Review of existing materials (published research, polls, reports from other organisations) on language and framing around ageing. * Find examples of how ageing is framed and described across public life, for example, political speeches and news articles, job adverts and services aimed at older age groups. * Use both qualitative and quantitative research techniques to find out more about public attitudes to ageing, the language and framing used around ageing and demographic change. * Test real-life examples of language, framing and terminologies about ageing with participants. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ed27f33b-95fb-4836-8280-bd9fa4c0fb09 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Mar 2019 | | Submission deadline | 11 Apr 2019 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 29 Apr 2019 - 30 Aug 2019 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £100,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CENTRE FOR AGEING BETTER LIMITED | | Locality | LONDON | | Post town | Central London | | Postcode | EC1V 4AD | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI43 Haringey and Islington | | Local authority | Islington | | Electoral ward | Clerkenwell | | Westminster constituency | Islington South and Finsbury | | Delivery location | Not specified | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73000000 - Research and development services and related consultancy services ## Release History - 21 Mar 2019 at 14:31 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ed27f33b-95fb-4836-8280-bd9fa4c0fb09 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/ed27f33b-95fb-4836-8280-bd9fa4c0fb09 21st March 2019 - Opportunity notice on Contracts Finder - https://www.ageing-better.org.uk/itt-testing-impact-language-public-attitudes-ageing Invitation to Tender ## Notice URLs - https://www.ageing-better.org.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b899cbd2-50d0-404d-9ec3-a992d224bf03. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b899cbd2-50d0-404d-9ec3-a992d224bf03.json.