---
title: "CAF442-23 Recruitment Advertising"
ocid: "ocds-b5fd17-b97f6aef-07fc-444c-91cf-c2b552512a01"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b97f6aef-07fc-444c-91cf-c2b552512a01"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b97f6aef-07fc-444c-91cf-c2b552512a01.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b97f6aef-07fc-444c-91cf-c2b552512a01.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CAFCASS"
published: "2024-11-20"
---

# CAF442-23 Recruitment Advertising

Buyer: CAFCASS  
Current stage: Award  
OCID: ocds-b5fd17-b97f6aef-07fc-444c-91cf-c2b552512a01

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-b97f6aef-07fc-444c-91cf-c2b552512a01)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-b97f6aef-07fc-444c-91cf-c2b552512a01.json)

## Summary

Cafcass has completed the awarding stage of its tender process titled "CAF442-23 Recruitment Advertising" in the advertising and marketing services category (CPV 79340000), specifically public relations services (CPV 79416000). This restricted procedure procurement began with a tender period ending on 19th February 2024, and the contract starts on 1st June 2024, running until 31st May 2025. Key dates include the award on 10th May 2024, with the announcement published on 20th November 2024. The procurement covers activities estimated at £275,000, but the total potential value spans up to £1,100,000. The project is based in England, United Kingdom, with Cafcass, headquartered in Coventry, acting as the buying organisation.

This tender offers a substantial opportunity for growth, especially for businesses specialising in recruitment advertising within the UK. Although the buyer, Cafcass, specifies that it is not particularly inclined towards SMEs or VCSEs, companies with robust experience in large-scale advertising campaigns and strategic public relations are well-suited. The use of a selective procurement method demonstrates the potential for a competitive yet rewarding contract, allowing successful suppliers to expand their portfolio with a significant governmental client.

## Notice

This was a further competition for advertising services against ESPO Advertising Solutions Framework (reference 3A-20). The initial contract is for 1 year with 3 additional optional 12 month extensions During 2024/25 we project we will spend cPS275k on activities covered under the scope of this contract. However, this is provided as guidance but should not be taken as a definitive indication of actual contract value as some activity during the period we know saw us one-off costs that we either would not expect to incur to the same extent in future years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c7594692-1ba9-42bf-83e5-4ae990b258e7 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Nov 2024 |
| Submission deadline | 19 Feb 2024 |
| Future notice date | Not specified |
| Award date | 9 May 2024 |
| Contract period | 31 May 2024 - 31 May 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,100,000 |
| Lots value | Not specified |
| Awards value | £275,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CAFCASS |
| Locality | COVENTRY, |
| Post town | Coventry |
| Postcode | CV4 7JJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG33 Coventry |
| Local authority | Coventry |
| Electoral ward | Wainbody |
| Westminster constituency | Coventry South |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PENNA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79416000 - Public relations services

## Release History

- 20 Nov 2024 at 15:42 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c7594692-1ba9-42bf-83e5-4ae990b258e7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c7594692-1ba9-42bf-83e5-4ae990b258e7
  20th November 2024 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.cafcass.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-b97f6aef-07fc-444c-91cf-c2b552512a01. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-b97f6aef-07fc-444c-91cf-c2b552512a01.json.