---
title: "PQ0543 - Fast-Track Cities Plus (FTC+) Know Your Status Marketing Campaign - AWARD"
ocid: "ocds-b5fd17-b98bc7ba-a7c2-47d5-8688-95ac893a615c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-b98bc7ba-a7c2-47d5-8688-95ac893a615c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-b98bc7ba-a7c2-47d5-8688-95ac893a615c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-b98bc7ba-a7c2-47d5-8688-95ac893a615c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BIRMINGHAM CITY COUNCIL"
published: "2024-10-03"
---

# PQ0543 - Fast-Track Cities Plus (FTC+) Know Your Status Marketing Campaign - AWARD

Buyer: BIRMINGHAM CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-b98bc7ba-a7c2-47d5-8688-95ac893a615c

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## Summary

Birmingham City Council has completed the procurement process for the "Fast-Track Cities Plus (FTC+) Know Your Status Marketing Campaign" within the Public Health Division. The contract, aimed at eliminating new cases of HIV, Hepatitis B, Hepatitis C, and Tuberculosis (TB) in Birmingham by 2030, has been awarded to MacMartin Limited. This endeavour involves highly targeted awareness-raising campaigns focusing on specific demographics within the West Midlands, particularly Birmingham. The campaign will commence on 4 October 2024, with two distinct elements running until 30 April 2025. The Hepatitis B/C campaign will take place from 28 October to 18 December 2024, and the TB campaign will run from 3 February to 24 March 2025. The total budget for the project is £29,740.

This tender presents a significant opportunity for businesses involved in marketing, advertising, and community health services. The campaign seeks to leverage both niche and mainstream media channels, making it ideal for companies proficient in multi-channel marketing strategies and community engagement. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are particularly encouraged to participate, given their suitability for the procurement method used. Companies with expertise in targeted health awareness campaigns, especially those familiar with the socio-cultural dynamics of Birmingham's diverse population, are well-positioned to contribute and benefit from the business growth opportunities this project offers.

## Notice

Birmingham City Council's Public Health Division is looking for a supplier to develop and deliver the Fast-Track Cities Plus (FTC+) Know Your Status marketing campaign. This is an exciting opportunity to deliver a highly targeted awareness-raising campaign to key audiences across a growing and fast-moving city. The contract will run from 2 October 2024, with the campaign itself being broken into two distinct elements, to run on the dates outlined below. The FTC+ initiative aims to eliminate new cases of HIV, Hepatitis B, Hepatitis C and Tuberculosis (TB) in Birmingham by 2030. As part of this, the 'Know Your Status' campaign is being to empower at-risk communities to take control of their health by getting tested for Hepatitis B, Hepatitis C and TB. This campaign will focus on the Hepatitis and TB elements across two key target audiences. The West Midlands, particularly Birmingham, has a higher prevalence of Hepatitis B, Hepatitis C and TB compared to other regions across the country. The groups identified as being most at risk of these conditions and therefore targeted as part of this campaign are: o Hepatitis B and C - Males aged 35 to 49 years old who are of an Asian or Asian British ethnic background. o TB - Non-UK-born Pakistani ethnic groups who are male, aged between 25 to 34 years old. These at-risk communities are not coming forward for testing, and are more likely to be unknowingly living with the condition, so there is a need for a targeted campaign aimed at these specific demographics to encourage them to come forward for testing first. The supplier will be required to investigate, identify and recommend niche online and offline channels aimed at these specific community groups, which could include, but are not limited to, local and community radio stations, online advertising, billboards, social media, hyper-local blog sites and WhatsApp groups. It should be noted that there are two specific audiences being targeted and while there may be some crossover in terms of the channels utilised, the calls to action and the messaging/language required to reach them are distinctly different. To avoid confusion and crossover of messaging, it is proposed that two separate campaigns be developed within the scope of this work, one for Hepatitis B/C, which will run from 28th October to 18th December 2024, and another for TB, which will run from 3rd February to 24th March 2025. The supplier will investigate any existing campaigns, both national and international, or relevant content that could be utilised for the purpose of this campaign. The campaign has a budget of ?30,000, with a suggested budget breakdown outlined in the full tender documentation, including a suggested split between the Hepatitis and TB elements. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the...

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7377b8f5-919f-4f23-b66f-776b8c3a3f7a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Oct 2024 |
| Submission deadline | 3 Sep 2024 |
| Future notice date | Not specified |
| Award date | 25 Sep 2024 |
| Contract period | 3 Oct 2024 - 30 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £29,740 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY COUNCIL |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 7WB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MACMARTIN |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 85 - Health and social work services

### Codes

- 75200000 - Provision of services to the community
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services
- 85323000 - Community health services

## Release History

- 3 Oct 2024 at 21:49 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7377b8f5-919f-4f23-b66f-776b8c3a3f7a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7377b8f5-919f-4f23-b66f-776b8c3a3f7a
  3rd October 2024 - Awarded contract notice on Contracts Finder

## Provenance

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