---
title: "Planet Ice Project - Dudley Town Centre: Market Viability Analysis & Economic Impact Assessment - AWARD"
ocid: "ocds-b5fd17-ba37f2d5-b66c-4a89-8a1c-7830fdb18741"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ba37f2d5-b66c-4a89-8a1c-7830fdb18741"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ba37f2d5-b66c-4a89-8a1c-7830fdb18741.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ba37f2d5-b66c-4a89-8a1c-7830fdb18741.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2023-10-23"
---

# Planet Ice Project - Dudley Town Centre: Market Viability Analysis & Economic Impact Assessment - AWARD

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Award  
OCID: ocds-b5fd17-ba37f2d5-b66c-4a89-8a1c-7830fdb18741

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## Summary

The West Midlands Growth Company Ltd e-Tendering has awarded the contract for the Planet Ice Project in Dudley Town Centre. The project involves a new ice rink development with a 2,000-seat ice rink and a 139-bed hotel. The Market Viability Analysis and Economic Impact Assessment were commissioned by the West Midlands Growth Company and other developers. The procurement stage is complete, with a contract value of £55,000 in GBP. The contract period is from 9th October 2023 to 15th December 2023.

This tender offers opportunities for business growth in the consultancy services sector. Businesses that provide Business Analysis and Research & Development consultancy services would be well-suited to compete for this tender. The tender has a minimum value of £35,000 and is open to SMEs. The procurement method is an open procedure, with the tender period closing on 22nd September 2023. The project location is in Dudley, West Midlands, United Kingdom, catering to the local market's economic development needs.

## Notice

A new ice rink development has been proposed for Dudley town centre. The project includes a 2,000-seat ice rink, for which there is the aspiration for it to be the home stadium for a new professional ice hockey team, and a publicly accessible ice rink. The development will also include a 139-bed hotel, to support visitors to the rink that require overnight stays, and also the wider Dudley business and leisure visitor market. This Market Viability Analysis and Economic Impact Assessment is being commissioned by the West Midlands Growth Company, developers Planet Ice and Dudley MBC. The requirement is for two separate, but interlinked, research and analysis reports, summarised below and detailed further in the following sections: a) The Financial Case - provide market evidence for the overall projects and various schemes, i.e., the number of visitors and their spend potential. This will need to identify the market for the ice rink and the hotel, demonstrating the overall viability of project through a 10-year financial case to assess if the investment is financially viable. The financial case should include the annual revenues and costs, and cash flows. The revenue side need to be built on an agreed addressable market for the ice rink and hotel, a realistic sales forecast, and value based/competitive pricing as appropriate. The cost side of the business case needs to include capital investment, operational costs, management costs, financing costs and other relevant costs. A clear methodology be set out to agree the assumptions underpinning the financial case. The model should be in excel, unlocked, open, documented and all parties involved (DMBC, Planet Ice and WMGC) have full rights to use after the project. b) Economic Impact Assessment - based on the details in the market assessment, to analyse the economic impact of the project at the Dudley Borough level. This will need to consider the direct, indirect and induced effects of the project, setting out the jobs created, the GVA impact and the wider benefits of the project. Further detail on this is given later in this brief.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7373f41a-0a13-4a27-b40e-dd08dae6aa3f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Oct 2023 |
| Submission deadline | 22 Sep 2023 |
| Future notice date | Not specified |
| Award date | 17 Oct 2023 |
| Contract period | 8 Oct 2023 - 15 Dec 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £55,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IN PARTNERSHIP WITH |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services

### Codes

- 72221000 - Business analysis consultancy services
- 73200000 - Research and development consultancy services

## Release History

- 23 Oct 2023 at 09:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7373f41a-0a13-4a27-b40e-dd08dae6aa3f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7373f41a-0a13-4a27-b40e-dd08dae6aa3f
  23rd October 2023 - Awarded contract notice on Contracts Finder

## Provenance

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