--- title: "Hyndburn - Place Branding" ocid: "ocds-b5fd17-bb74fe91-571c-4d9d-b8da-c93af6991ca4" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bb74fe91-571c-4d9d-b8da-c93af6991ca4" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bb74fe91-571c-4d9d-b8da-c93af6991ca4.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-bb74fe91-571c-4d9d-b8da-c93af6991ca4.json" source: "Contracts Finder" current_stage: "Tender" buyer: "HYNDBURN BOROUGH COUNCIL" published: "2023-05-04" --- # Hyndburn - Place Branding Buyer: HYNDBURN BOROUGH COUNCIL Current stage: Tender OCID: ocds-b5fd17-bb74fe91-571c-4d9d-b8da-c93af6991ca4 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-bb74fe91-571c-4d9d-b8da-c93af6991ca4) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-bb74fe91-571c-4d9d-b8da-c93af6991ca4.json) ## Summary The Hyndburn Borough Council is seeking proposals for a comprehensive Place Branding and Marketing project aimed at creating a strong brand identity for Accrington and attracting tourism, business investment, and talent. The project involves developing a brand strategy, visual identity system, communications plan, and content creation. The tender, with a total value of £65,000, is currently in the tender stage with a deadline for submissions on May 5, 2023, and a contract period running from May 15, 2023, to March 15, 2024. This procurement opportunity presents a chance for organisations experienced in place branding and marketing projects to showcase their expertise. Interested businesses should focus on demonstrating regional knowledge and expertise in similar projects. Small and medium enterprises (SMEs) are particularly encouraged to participate. The successful contractor will have the opportunity to collaborate with the Hyndburn Council to develop a impactful place brand for the area, funded by the UK Government through the UK Shared Prosperity Fund. ## Notice Introduction: Hyndburn Borough Council is seeking proposals from experienced and qualified organisations for the development of a comprehensive Place Branding and Marketing project over a period of 10 months. The work is to include the production of marketing materials, such as print, in-line with the scope of the project. The project aims to create a strong and cohesive brand identity for Accrington, that would be then utilised across the borough. The branding would resonate with Hyndburn's diverse communities and attract tourism, business investment, and talented workforce to the area. Scope of Work: The project will include, but not be limited to, the following tasks: * Developing a place brand strategy that reflects the unique identity and values of Hyndburn, utilising existing market research and analysis undertaken by Hyndburn Council in 2022 * Designing a new visual identity system, including a colour palette, typography, and imagery * Creating a comprehensive communications plan to promote the brand * Support implementing the communications plan * Developing content for promotional materials, with a focus on transformational work being undertaken and events * Developing content toolkits for external partners and stakeholders * Identifying and executing partnerships and collaborations with relevant stakeholders Experience: Organisations submitting proposals should have extensive experience in place branding and marketing projects, including a strong portfolio of similar work. Key personnel involved in the project should have relevant education and professional experience. A named account holder for the project at is preferable. Hyndburn Borough Council are particularly interested in proposals from organisations with regional knowledge and expertise. Submission Requirements: Organisations should submit the following documents as part of their proposal: * A cover letter summarising the organisation's qualifications and interest * A brief proposal outlining the approach to the project, including deliverables. * A portfolio of similar work demonstrating the organisation's relevant expertise and creativity * A list of key personnel that would work on the project * References from previous clients The proposals will be evaluated based on the following criteria: * Experience in place branding and marketing (60%) * The proposed approach to the project, including creativity, innovation, and relevance (10%) * The feasibility of the timelines, deliverables, and budgets (10%) * The qualifications and expertise of the key personnel involved (10%) * References (10%) Contact: All enquiries and proposals should be directed to Communications Manager, Hyndburn Council: Hannah.saxton@hyndburnbc.gov.uk We look forward to receiving your proposals and working together to develop a strong and impactful place brand for Hyndburn This project is funded by the UK Government through the UK Shared Prosperity Fund Additional information: Hyndburn Borough Council has the right to not accept any quotation, to appoint a single contract or multiple contracts, decide the value of any individual contract (this means offering a lower amount to that which was submitted in a quotation) and overall total value (this means the Council may not decide to allocate the full value). Interested parties should submit their proposal/s to the Council, highlighting the project, overall cost, any other relevant organisations that will support the campaign, suggested campaign theme/s, how it will be achieved and any added benefits. The successful contractor/s will be required to undertake all work detailed and will be required to gain formal consent for any individual featured in materials. Submission/s will be considered/selected on which provides the greatest benefits to the community. However, the Council has the right not to choose any submission/s where it does not foresee/believe there are sufficient cost benefits to the community or Hyndburn Council. There will be no expenses paid by the Council for work undertaken for submitting a quotation. Hyndburn Council will have full intellectual rights for all of campaign designs, photos, wording etc. and will require agreement to this by the successful organisation and may request this in a suitable electronic file format before payment is approved. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b7a419a9-a600-459d-916a-daa970c0f0c3 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Goods | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 4 May 2023 | | Submission deadline | 12 May 2023 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 14 May 2023 - 15 Mar 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £65,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | HYNDBURN BOROUGH COUNCIL | | Locality | ACCRINGTON | | Post town | Blackburn | | Postcode | BB5 0PF | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD4 Lancashire | | ITL 3 | TLD46 East Lancashire | | Local authority | Hyndburn | | Electoral ward | Spring Hill | | Westminster constituency | Hyndburn | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 4 May 2023 at 17:30 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b7a419a9-a600-459d-916a-daa970c0f0c3 - 21 Apr 2023 at 11:18 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b7a419a9-a600-459d-916a-daa970c0f0c3 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/b7a419a9-a600-459d-916a-daa970c0f0c3 4th May 2023 - Opportunity notice on Contracts Finder ## Notice URLs - http://www.hyndburnbc.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bb74fe91-571c-4d9d-b8da-c93af6991ca4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bb74fe91-571c-4d9d-b8da-c93af6991ca4.json.