---
title: "WHC - Campus West: data and conjoint analysis - AWARD"
ocid: "ocds-b5fd17-bb7d9bc0-c92c-4a78-8343-a277303c7749"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bb7d9bc0-c92c-4a78-8343-a277303c7749"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bb7d9bc0-c92c-4a78-8343-a277303c7749.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bb7d9bc0-c92c-4a78-8343-a277303c7749.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SUPPLY HERTFORDSHIRE"
published: "2019-12-30"
---

# WHC - Campus West: data and conjoint analysis - AWARD

Buyer: SUPPLY HERTFORDSHIRE  
Current stage: Award  
OCID: ocds-b5fd17-bb7d9bc0-c92c-4a78-8343-a277303c7749

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-bb7d9bc0-c92c-4a78-8343-a277303c7749)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-bb7d9bc0-c92c-4a78-8343-a277303c7749.json)

## Summary

The procurement process is an award for a project titled "WHC - Campus West: data and conjoint analysis," initiated by Supply Hertfordshire, operating within the business services industry. Located in Welwyn Garden City, the procurement method employed was an open procedure, allowing any interested parties to participate. The tender period concluded on 6th December 2019, and the contract is set to begin on 12th January 2020, running until 15th March 2020. The analysis aims to develop evidence-based decision-making processes for Campus West, an entertainment centre managed by the local borough council.

This tender presents significant opportunities for businesses in analytical consulting and market research sectors, particularly those specialising in data analysis and consumer behaviour studies. Companies that can apply conjoint analysis and interpret complex data to influence marketing strategies will be well suited to compete in this procurement. Additionally, firms with experience in providing consultancy services to public sector organisations could find this project particularly relevant and rewarding.

## Notice

Campus West is an entertainment centre in Welwyn Garden City, managed by the borough council. Campus West runs the Zebra Card offering discounts between 15% and 50% across the centre. The Zebra card is free and currently has approx. 17k active members (post GDPR). We want to undertake a detailed analysis of our data which will allow for more evidence-based decision making, and use conjoint analysis to develop a solid evidence base, including understanding motivations behind membership purchase, and help us understand the optimum approach for reviewing our offer.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/03b1a85a-0e7c-4c15-9fb9-704f66eeca9e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Dec 2019 |
| Submission deadline | 6 Dec 2019 |
| Future notice date | Not specified |
| Award date | 20 Dec 2019 |
| Contract period | 12 Jan 2020 - 15 Mar 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SUPPLY HERTFORDSHIRE |
| Locality | HERTS |
| Post town | St Albans |
| Postcode | AL8 6AE |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH2 Bedfordshire and Hertfordshire |
| ITL 3 | TLH26 North and East Hertfordshire |
| Local authority | Welwyn Hatfield |
| Electoral ward | Handside |
| Westminster constituency | Welwyn Hatfield |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BAKER RICHARDS CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 30 Dec 2019 at 15:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/03b1a85a-0e7c-4c15-9fb9-704f66eeca9e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/03b1a85a-0e7c-4c15-9fb9-704f66eeca9e
  30th December 2019 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bb7d9bc0-c92c-4a78-8343-a277303c7749. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bb7d9bc0-c92c-4a78-8343-a277303c7749.json.