--- title: "Advertising Dynamic Concession List" ocid: "ocds-b5fd17-bbb06f6a-2fab-496b-bb52-02344264c697" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bbb06f6a-2fab-496b-bb52-02344264c697" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bbb06f6a-2fab-496b-bb52-02344264c697.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-bbb06f6a-2fab-496b-bb52-02344264c697.json" source: "Contracts Finder" current_stage: "Tender" buyer: "READING BOROUGH COUNCIL" published: "2019-07-01" --- # Advertising Dynamic Concession List Buyer: READING BOROUGH COUNCIL Current stage: Tender OCID: ocds-b5fd17-bbb06f6a-2fab-496b-bb52-02344264c697 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-bbb06f6a-2fab-496b-bb52-02344264c697) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-bbb06f6a-2fab-496b-bb52-02344264c697.json) ## Summary The procurement process, initiated by Reading Borough Council, seeks to establish a dynamic concession list for outdoor advertising contractors through a tender titled "Advertising Dynamic Concession List." This initiative falls under the advertising and marketing services category and is located in Reading, Berkshire, within the South East of the United Kingdom. The tender period concluded on 1 March 2021, with a contract period commencing on 2 March 2021 and ending on 31 March 2021. The minimum value of the contracts available is set at £250,000, while the overall procurement value amounts to £500,000. This tender offers significant opportunities for growth, particularly for businesses involved in outdoor advertising, including digital billboards and other advertising displays. Contractors with experience in developing advertising infrastructure and those who are members of the Outdoor Media Centre or similar organisations are particularly well-suited to compete. As the Council seeks to expand its advertising initiatives, involved companies may benefit from potential contracts for new outdoor displays and related projects, facilitated through a structured concession agreement with the Council's Business Development Team. ## Notice Reading Borough Council wishes to encourage outdoor advertising contractors to work with them where opportunities exist to develop innovative advertising displays around the Borough. This will cover all formats including digital; billboards, banners, bridges, six sheet and special displays. The displays can be static, changing or scrolling and the structure may be located within a Council building or on the road side, subject to the contractor obtaining the required statutory consents. The Council has the exclusive ability to licence the development of advertising infrastructure 'billboards' on Council land and has the authority to offer organisations the rights to develop advertising structures on new sites. The Council has traditionally managed the awarding of licensing agreements on an ad-hoc/reactive basis. It is now the Council's intention to manage the process through a dynamic purchasing concession list. The purpose of the concession list is to provide a mechanism for the Council to select and approve suitably qualified contractors to be party to a formal concession agreement (the Concession Agreement), which will govern the allocation of licenses to permit the development of individual outdoor sites. The Concession Agreement will be for a maximum period of 4 years, consisting of an initial period of 2 years, followed by 2 annual reviews to enable the Council to monitor performance and value. New applications to the system which meet the minimum criteria for acceptance onto the supplier list can be added at any point over the lifetime of the agreement. The Concession List or Agreement does not guarantee any advertising work. The Concession Agreement will not replace any existing contracts that Reading Borough Council may already have. The Concession Agreement does not outline the length of tenure or conditions for individual sites, this is determined within individual site license agreements. Expressions of interest are invited from outdoor advertising contractors who are members of the Outdoor Media Centre/Outsmart (OMC) or equivalent and who comply with the OMC's Charter - "Standard of Best Practice". Applicants must be developers of sites rather than agents. The role of agent is currently fulfilled by the Council. Where the Council has identified opportunities for new outdoor displays or other initiatives, the companies registered on the list under the relevant advertising format will be approached and offered the opportunity to bid for the works. The Concession List of developers will be managed by the Council's Business Development Team on behalf of the Council and they will be responsible for the day to day administration of the concession. A periodic review of contractors' party to the Concession List will be undertaken to verify that all qualifying criteria remain valid. Contractors will be required, as part of the Agreement, to provide updated organisational information when requested by the Council.... Additional information: Organisations interested in expressing an interest in this procurement should download the procurement documents which are available on the Council's e-tendering system at: https://in-tendhost.co.uk/readingbc/aspx/Home and complete as instructed. The Portal is free of charge - to register please follow the supplier registration guidance which is available on the Portal. Contractors wishing to be considered for this tendering opportunity must complete the tender documents and return them electronically via the Council's e-tendering portal. Interested parties must log onto the Council's e-tendering portal at: https://in-tendhost.co.uk/readingbc, to express an interest and download the procurement documents. All communications regarding this procurement exercise will be conducted through the Council's e-tendering portal including requests for clarifications or general enquiries. The procurement documents will be available for download up until the closing time and date for tender submissions, it is the organisation's responsibility to ensure that they download the documents in ample time to ensure that they can be completed and returned electronically, along with supporting documents, prior to the closing time and date stipulated. Before completing the tender, potential providers/suppliers should ensure that the e-mail address that has been used to register their organisation will be checked regularly as the Council's e-tendering system will generate automatic notifications to this e-mail address when there are updates, changes or messages sent relating to the project. Potential bidders should also check that their organisation's details are correct and kept up to date. Technical questions and assistance regarding the use and operation of the Portal should be addressed to the In-Tend Help Desk - e-mail: support@in-tend.co.uk, telephone number +44 8442728810. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8f7f7936-a29c-402e-9f3c-4557e9fadfc3 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Jul 2019 | | Submission deadline | 1 Mar 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 2 Mar 2021 - 31 Mar 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £500,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | READING BOROUGH COUNCIL | | Locality | BERKSHIRE | | Post town | Reading | | Postcode | RG1 2LU | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire | | ITL 3 | TLJ16 Berkshire West | | Local authority | Reading | | Electoral ward | Abbey | | Westminster constituency | Reading Central | | Delivery location | TLJ South East (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services ## Release History - 1 Jul 2019 at 09:19 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/8f7f7936-a29c-402e-9f3c-4557e9fadfc3 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/8f7f7936-a29c-402e-9f3c-4557e9fadfc3 1st July 2019 - Opportunity notice on Contracts Finder ## Notice URLs - https://in-tendhost.co.uk/readingbc - https://in-tendhost.co.uk/readingbc/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bbb06f6a-2fab-496b-bb52-02344264c697. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bbb06f6a-2fab-496b-bb52-02344264c697.json.