---
title: "GB-London: RBGKEW1192 Membership and Day Visitor Optimisation"
ocid: "ocds-b5fd17-bbba19a2-bb7c-4894-bb74-4e8f718c71da"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bbba19a2-bb7c-4894-bb74-4e8f718c71da"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bbba19a2-bb7c-4894-bb74-4e8f718c71da.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bbba19a2-bb7c-4894-bb74-4e8f718c71da.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2023-07-10"
---

# GB-London: RBGKEW1192 Membership and Day Visitor Optimisation

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-b5fd17-bbba19a2-bb7c-4894-bb74-4e8f718c71da

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## Summary

The Royal Botanic Gardens, Kew has awarded a contract for the project titled "Membership and Day Visitor Optimisation" to Baker Richards Consulting Ltd. The contract, valued at £39,000 GBP, falls under the category of Business and Management Consultancy Services. The tender, initiated as an open procedure, had its tender period end on June 23, 2023, with a contract period spanning from June 26, 2023, to October 31, 2023. This procurement opportunity aimed to identify growth strategies for visitor and membership revenue, with a specific focus on pricing strategies and income optimization.

This procurement by the Royal Botanic Gardens, Kew presents opportunities for small and medium enterprises (SMEs) in the services sector to contribute to the organisation's growth plans. Businesses specializing in consultancy services and strategic planning are well-suited to compete for similar tenders in the future. The contract period provides a window of opportunity for businesses to engage with the procurement process and potentially secure future contracts with the organisation.

## Notice

Kew Gardens was on a significant visitor and membership growth trajectory pre-Covid. Since the pandemic we have recovered some way but now have ambitious plans to accelerate visitor and member volume and income growth. We want to work with an external consultant to identity options for where growth will come from, to suggest pricing for the next two years, how best to optimise day visitor versus membership growth for maximum income, and project realistic targets for both over the next 7 years. The findings and recommendations should consist of membership pricing, product and benefits options along with day ticket pricing and its relationship to membership. The report which needs to be delivered by the end of August will be used to inform a paper to our Executive Board and Board of Trustees in the early autumn. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/08696727-495e-48d9-907c-cfec4edef1f5 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Jul 2023 |
| Submission deadline | 22 Jun 2023 |
| Future notice date | Not specified |
| Award date | 22 Jun 2023 |
| Contract period | 25 Jun 2023 - 31 Oct 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £39,000 |
| Lots value | Not specified |
| Awards value | £39,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BAKER RICHARDS CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79410000 - Business and management consultancy services

## Release History

- 10 Jul 2023 at 16:10 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/08696727-495e-48d9-907c-cfec4edef1f5

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/08696727-495e-48d9-907c-cfec4edef1f5
  10th July 2023 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=794578438
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bbba19a2-bb7c-4894-bb74-4e8f718c71da. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bbba19a2-bb7c-4894-bb74-4e8f718c71da.json.