---
title: "Media Buying - Crown Commercial Services Call-off for DfE con_26038"
ocid: "ocds-b5fd17-bbcd691b-01c7-4a2f-b0d7-0b49ddf88a61"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bbcd691b-01c7-4a2f-b0d7-0b49ddf88a61"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bbcd691b-01c7-4a2f-b0d7-0b49ddf88a61.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bbcd691b-01c7-4a2f-b0d7-0b49ddf88a61.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2024-10-22"
---

# Media Buying - Crown Commercial Services Call-off for DfE con_26038

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-bbcd691b-01c7-4a2f-b0d7-0b49ddf88a61

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## Summary

The Department for Education (DfE) has awarded a contract for media buying services through the Crown Commercial Services framework, specifically targeting "Media Services (RM6123)", Lot 1: Strategic Media Activation. The procurement process has culminated in a call-off contract awarded to Manning Gottlieb OMD, valued at GBP 19,900,000. This contract encompasses advertising and marketing services within multiple locations including the United Kingdom, Europe, British Overseas Territories, Channel Islands, Isle of Man, and the Rest of the World. The procurement commenced on 18th September 2024, with a contract period starting from 25th September 2024 and ending on 31st January 2025. The process followed a selective procurement method, leveraging a framework agreement. The status of the award is 'active,' with the announcement made on 22nd October 2024.

This tender represents significant growth opportunities for businesses, particularly those in the advertising and marketing sectors. Small and medium-sized enterprises (SMEs) are encouraged to participate, given the suitability requirements. Companies adept at strategic media activation and capable of delivering comprehensive media buying services will benefit from the visibility and scale offered by collaborating with the Department for Education and the awarded supplier, Manning Gottlieb OMD. Such opportunities can enhance market presence and provide a stable revenue stream over the contract's duration.

## Notice

**This is not a call for competition** The Department for Education has recently awarded a Call-Off contract using the Crown Commercial Services framework, Media Services (RM6123), Lot 1: Strategic Media Activation (Media Buying). The Crown Commercial Services framework lot for Media Buying has 1 sole supplier awarded to it, and therefore the Department for Education has entered a Call-Off contract with this supplier for Media Buying services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/05663a73-653b-4ff8-bb2d-f1af6095cd5d |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Oct 2024 |
| Submission deadline | 18 Sep 2024 |
| Future notice date | Not specified |
| Award date | 24 Sep 2024 |
| Contract period | 24 Sep 2024 - 31 Jan 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £19,900,000 |
| Lots value | Not specified |
| Awards value | £19,900,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 22 Oct 2024 at 16:10 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/05663a73-653b-4ff8-bb2d-f1af6095cd5d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/05663a73-653b-4ff8-bb2d-f1af6095cd5d
  22nd October 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e501dca2-14a7-4a0c-9e2b-22b9b4cb3728
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bbcd691b-01c7-4a2f-b0d7-0b49ddf88a61. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bbcd691b-01c7-4a2f-b0d7-0b49ddf88a61.json.