---
title: "Discovery of Recent Changes in Consumer Behaviour Around Food Information (FIC)"
ocid: "ocds-b5fd17-bc19142e-2ad0-4ad1-931e-283a3b983050"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bc19142e-2ad0-4ad1-931e-283a3b983050"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bc19142e-2ad0-4ad1-931e-283a3b983050.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bc19142e-2ad0-4ad1-931e-283a3b983050.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS"
published: "2023-06-20"
---

# Discovery of Recent Changes in Consumer Behaviour Around Food Information (FIC)

Buyer: DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-bc19142e-2ad0-4ad1-931e-283a3b983050

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## Summary

The Department for Environment Food & Rural Affairs has awarded a contract for the project titled "Discovery of Recent Changes in Consumer Behaviour Around Food Information (FIC)" to Waste and Resources Action Programme (WRAP). The procurement stage was an open procedure below threshold, with the tender period ending on 11th April 2023 and the contract period starting from 8th June 2023 to 31st March 2024. The project is focused on research and development consultancy services in the industry category of "Research and development consultancy services", aimed at assessing the impact of the EU FIC Regulation on consumer behaviour and business activity.

This tender provides an opportunity for businesses in the research and development consultancy services sector to engage in innovative work related to food labelling policy development. Small and medium-sized enterprises (SMEs) and voluntary, community and social enterprise (VCSE) organisations are well-suited to compete for this contract. Businesses with expertise in consumer behaviour analysis, research methodologies, and data interpretation stand to benefit from participating in this tender process, contributing to future interventions on food labelling and supporting evidence-based policymaking.

## Notice

In 2011, the European Union (EU) passed Regulation No. 1169/2011 on the provision of Food Information to Consumers (EU FIC Regulation). This regulation required member states to modify existing food labelling regulations, with the aim of: 1) Enabling consumers to make more informed choices; 2) Increasing the safe use of food; and 3) Ensuring the free movement of legally produced and marketed food, within the EU. The Withdrawal Act retained Regulation No. 1169/2011 into UK law. In 2014 and 2018, Defra commissioned two studies in succession to establish a baseline against which the effect of changes brought in by the EU FIC Regulation could be tracked and to review the extent of how the objectives of EU FIC have been achieved. We are now commissioning new research to provide an update assessing the impact of the FIC regulation and to measure recent changes in consumer behaviour and business activity bought about by recent legislative, societal, and technological changes. The evidence will be used to underpin food labelling policy development. We are purchasing one type of service and procuring one contract. The project is defined by two work packages. Work Package 1 seeks to understand what conclusions can be drawn from existing evidence around how consumers respond to different food labels on the same food products. The Contractor will be required to undertake a Rapid Evidence Assessment (REA) as developed by Defra. If during the lifetime of the contract it is identified that findings from the REA need to be explored in more detail and are within scope of the original requirement, this may be instructed through the variation procedure outlined in the contract. Work Package 2 will consist of various survey methods to gain insights into consumer options, understanding, behaviours and confidence levels in relation to existing and new food labels and how businesses and industry have adapted to FIC legislation. This is an outcome driven requirement which will provide: * Show to what extent to FIC objectives have been achieved, and how key indicators have changed from the baseline (2014) and follow-up study (2018). * Provide additional evidence to support future interventions on Country-of-Origin labels (COOL). * Evidence the impact of recent legislative, societal, and technological changes to food labelling on consumers and industry.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/949e3548-8c5d-4d93-b967-8407a5713e84 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jun 2023 |
| Submission deadline | 11 Apr 2023 |
| Future notice date | Not specified |
| Award date | 10 May 2023 |
| Contract period | 7 Jun 2023 - 31 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £245,197 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3HX |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WASTE AND RESOURCES ACTION PROGRAMME (WRAP |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73200000 - Research and development consultancy services

## Release History

- 20 Jun 2023 at 12:57 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/949e3548-8c5d-4d93-b967-8407a5713e84

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/949e3548-8c5d-4d93-b967-8407a5713e84
  20th June 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e200ea36-2506-4efd-b0ca-27b2bfc11396
  Contract C17540 Discovery of Recent Changes in Consumer Behaviour Around Food Information (FIC)

## Provenance

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