--- title: "SUPPORTING CUSTOMERS TO ADOPT HEALTHY, SUSTAINABLE AND AFFORDABLE DIETS" ocid: "ocds-b5fd17-bc200450-a7d7-4367-a9e8-86dba6319bb2" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bc200450-a7d7-4367-a9e8-86dba6319bb2" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bc200450-a7d7-4367-a9e8-86dba6319bb2.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-bc200450-a7d7-4367-a9e8-86dba6319bb2.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED" published: "2022-03-03" --- # SUPPORTING CUSTOMERS TO ADOPT HEALTHY, SUSTAINABLE AND AFFORDABLE DIETS Buyer: WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED Current stage: Tender OCID: ocds-b5fd17-bc200450-a7d7-4367-a9e8-86dba6319bb2 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-bc200450-a7d7-4367-a9e8-86dba6319bb2) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-bc200450-a7d7-4367-a9e8-86dba6319bb2.json) ## Summary The WWF-UK (World Wide Fund for Nature) Trading Limited is currently conducting a procurement process for a project titled "Supporting Customers to Adopt Healthy, Sustainable and Affordable Diets," focusing on the industry category of research services. This open tender, which is part of an initiative to encourage healthier eating habits among Tesco customers, has a budget of £30,000. The tender period will conclude on 21 March 2022, while the contract is set to commence on 25 March 2022 and last until 31 August 2022. The project aims to engage low-income families and 'dabblers' in sustainability and health-related behaviour changes based in the United Kingdom. This procurement presents promising opportunities for businesses specialising in behaviour change consultancy, sustainable diet initiatives, and health communication strategies. Companies, particularly small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs), would be well-suited to compete for this tender, leveraging their expertise in developing tailored engagement strategies and testing sustainable dietary pathways to influence consumer behaviour positively. ## Notice Objectives and scope We are seeking support to develop and deliver an exciting behaviour change pilot project that engages retail customers in healthier, more sustainable eating. Specifically, we want to encourage customers to eat less and better meat, and more vegetables, wholegrains and plant proteins. Recognising that different customer segments have different needs, priorities and characteristics, we have chosen to focus on two target segments: low-income families, who are typically high consumers of meat and dairy products, and 'dabblers', customers who are open to changing their diets. The pilot project should: * Improve customer knowledge, skills and attitudes toward healthier, more sustainable diets * Employ bespoke strategies, techniques and messages to effectively engage the two target segments * Develop and test different meat reduction pathways with customers (e.g., meat as a treat, less and better meat) * Approach sustainable diets in a positive and non-polarising way, especially with regard to meat and dairy consumption * Make meat-reduced diets the norm in a way that resonates with the target segments * Be based on recognised behaviour change theory (e.g., COM-B, ISM) * Be designed to create lasting behaviour change * Provide insights to both partners on how best to communicate on healthy, sustainable diets to achieve customer behaviour change, and which elements of the pilot are suitable for scaling to a larger audience ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2b9deff1-1e1b-4b75-ab2a-753f54859968 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Mar 2022 | | Submission deadline | 21 Mar 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 25 Mar 2022 - 31 Aug 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £30,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED | | Locality | WOKING | | Post town | Guildford | | Postcode | GU21 4LL | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ2 Surrey, East and West Sussex | | ITL 3 | TLJ25 West Surrey | | Local authority | Woking | | Electoral ward | Horsell | | Westminster constituency | Woking | | Delivery location | Not specified | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73110000 - Research services - 73210000 - Research consultancy services ## Release History - 3 Mar 2022 at 18:22 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2b9deff1-1e1b-4b75-ab2a-753f54859968 - 3 Mar 2022 at 12:47 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2b9deff1-1e1b-4b75-ab2a-753f54859968 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/2b9deff1-1e1b-4b75-ab2a-753f54859968 3rd March 2022 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/78caa2c7-f221-4c82-b258-92c1cfc690ea - https://www.contractsfinder.service.gov.uk/Notice/Attachment/ec75f062-4abe-44cd-a2cd-5c39848e8f98 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/b13e96f0-3e0c-410a-8cc3-352b5ad338b0 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bc200450-a7d7-4367-a9e8-86dba6319bb2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bc200450-a7d7-4367-a9e8-86dba6319bb2.json.