---
title: "Adults' Media Literacy Tracker"
ocid: "ocds-b5fd17-bc6ae7e5-fe3e-4d30-b52d-23311360ec1e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bc6ae7e5-fe3e-4d30-b52d-23311360ec1e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bc6ae7e5-fe3e-4d30-b52d-23311360ec1e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bc6ae7e5-fe3e-4d30-b52d-23311360ec1e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2025-07-18"
---

# Adults' Media Literacy Tracker

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-bc6ae7e5-fe3e-4d30-b52d-23311360ec1e

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-bc6ae7e5-fe3e-4d30-b52d-23311360ec1e.json)

## Summary

The procurement process for the "Adults' Media Literacy Tracker" was conducted by OFCOM, a prominent organisation located in London. This project falls under the "Market research services" category, specifically focusing on gathering insights into adults' media literacy across various platforms with an emphasis on the internet. The procurement method employed was selective, executed as a call-off from a framework agreement. The tender period concluded on 22 November 2024, with the contract officially awarded to Critical Research Ltd. on 4 February 2025, and is set to run from 9 June 2025 to 31 March 2029. The total contract value amounts to £775,271.93 GBP.

This tender presents substantial opportunities for businesses involved in market research services, especially those with expertise in media literacy research. Given its classification as suitable for SMEs and VCSEs, smaller businesses or social enterprises that specialise in media, communications, and technology-related analyses could find this contract beneficial for growth. Such entities capable of conducting thorough research and analysis on media literacy across digital platforms will be well-suited to compete in similar future opportunities, thereby expanding their portfolios within the public sector.

## Notice

The primary objective is to provide robust research on an on-going basis into the different elements of adults' media literacy across key platforms, with a particular focus on the internet.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f58adca1-80fa-4e19-a860-5b0159abd079 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Jul 2025 |
| Submission deadline | 22 Nov 2024 |
| Future notice date | Not specified |
| Award date | 4 Feb 2025 |
| Contract period | 8 Jun 2025 - 31 Mar 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £775,271 |
| Lots value | Not specified |
| Awards value | £775,271 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRITICAL RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 18 Jul 2025 at 13:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f58adca1-80fa-4e19-a860-5b0159abd079

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f58adca1-80fa-4e19-a860-5b0159abd079
  18th July 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bc6ae7e5-fe3e-4d30-b52d-23311360ec1e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bc6ae7e5-fe3e-4d30-b52d-23311360ec1e.json.