---
title: "'HerdAdvance - Understanding farmer behaviour change' (as a result of project interventions)"
ocid: "ocds-b5fd17-bc7e7394-db7c-43de-9db2-3c1b1ce02a79"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bc7e7394-db7c-43de-9db2-3c1b1ce02a79"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bc7e7394-db7c-43de-9db2-3c1b1ce02a79.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bc7e7394-db7c-43de-9db2-3c1b1ce02a79.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2019-08-21"
---

# 'HerdAdvance - Understanding farmer behaviour change' (as a result of project interventions)

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-bc7e7394-db7c-43de-9db2-3c1b1ce02a79

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## Summary

The procurement process involves the Department for Environment, Food & Rural Affairs (DEFRA) as the buyer for the project titled 'HerdAdvance - Understanding farmer behaviour change', aimed at improving animal health management on Welsh dairy farms. This tender falls under the agricultural industry category and is located in Wales, United Kingdom. The award stage has been reached as of July 16, 2019, with the tender period concluding on June 24, 2019. The project is expected to run from July 12, 2019, to June 30, 2023, with a total value of £40,000, and it has been procured through an open procedure as part of a larger Dairy Improvement Programme funded by the Welsh Government and the European Union.

This tender presents significant business opportunities for companies working in agricultural consultancy, animal health services, or behaviour change evaluation. Businesses that can deliver assessments related to farmer behaviour, as well as develop measurement frameworks for evaluating outcomes, will find this project particularly relevant. Additionally, small and medium-sized enterprises (SMEs) that specialise in animal welfare management and agricultural practices may have an edge in competing for this contract, given the focus on enhancing efficiencies and profitability on dairy farms.

## Notice

In June 2018, AHDB was successful in applying for grant funding to undertake a five-year Dairy Improvement Programme (DIP) which is made possible through the Rural Development Programme 2014-2020, which is funded by the Welsh Government and the European Union. One of the strategic projects delivered through the Programme is HerdAdvance. HerdAdvance The project aim is to pilot how improving disease control awareness and pre-emptive animal health and welfare management on Welsh dairy farms can improve on-farm efficiencies and profitability and ensure that businesses realise their full potential in the market place. A new whole farm holistic approach to disease prevention will be applied taking into consideration other influential factors such as nutrition, genetics and the suitability of buildings. The project will ensure that Animal health plans become an active on-farm management tool aimed at promoting the health and welfare of farm animals by setting out disease prevention, detection and management procedures. The aim is to recruit up to 500 farmers to participate in HerdAdvance. Services Required AHDB requires suppliers who can provide: 1. An initial review of the project interventions and an assessment of how they relate to behaviour change theories. 2. Develop a framework to be used to measure farmer behaviour change including evaluation criteria. 3. Conduct an evaluation of the evidence collected. 4. Recommendation for future actions. CLOSING DATE FOR SUBMISSIONS: 17HOO ON THE 24 JUNE 2019 PLEASE NOTE: IF YOU ARE INTERESTED IN THIS OPPORTUNITY AND WANT TO BE NOTIFIED OF ANY Q&A'S THAT WE PUBLISH - YOU MUST PLEASE SELECT 'WATCH THIS NOTICE' AGAINST THIS TENDER IN ORDER TO RECEIVE ALERTS. Additional information: Note: Clarifications uploaded on 17 June 2019, please access to ensure you are up to date with this opportunity. Please note: Closing date for proposal submissions is by 17h00 on the 24 June 2019. IF YOU ARE INTERESTED IN THIS OPPORTUNITY AND WANT TO BE NOTIFIED OF ANY Q&A'S THAT WE PUBLISH - YOU MUST PLEASE SELECT 'WATCH THIS NOTICE' AGAINST THIS TENDER IN ORDER TO RECEIVE ALERTS.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0e1a0866-14b3-45ec-9773-03089bdb8d6c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Aug 2019 |
| Submission deadline | 24 Jun 2019 |
| Future notice date | Not specified |
| Award date | 15 Jul 2019 |
| Contract period | 16 Jul 2019 - 30 Apr 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UNIVERSITY OF READING; SCHOOL OF AGRICULTURE, POLICY AND DEVELOP |

## CPV Codes

### Divisions

- 03 - Agricultural, farming, fishing, forestry and related products

### Codes

- 03000000 - Agricultural, farming, fishing, forestry and related products

## Release History

- 21 Aug 2019 at 10:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0e1a0866-14b3-45ec-9773-03089bdb8d6c
- 17 Jun 2019 at 16:35 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/969d6c48-559b-4b8a-adc9-832a7117ab9c
- 3 Jun 2019 at 14:36 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/969d6c48-559b-4b8a-adc9-832a7117ab9c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0e1a0866-14b3-45ec-9773-03089bdb8d6c
  21st August 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/969d6c48-559b-4b8a-adc9-832a7117ab9c
  17th June 2019 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/23bde639-56a5-4b62-88d0-b89e31809594
  Tender specification
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/8c125305-a69a-4b82-a91f-2640593b5fb9
  Clarifications

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bc7e7394-db7c-43de-9db2-3c1b1ce02a79. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bc7e7394-db7c-43de-9db2-3c1b1ce02a79.json.
