---
title: "Surprising York Place Based Branding Agency Services"
ocid: "ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CITY OF YORK COUNCIL"
published: "2019-05-10"
---

# Surprising York Place Based Branding Agency Services

Buyer: CITY OF YORK COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363.json)

## Summary

The City of York Council is seeking a specialist place-based branding agency to transform perceptions of York through a tender titled "Surprising York Place Based Branding Agency Services." This procurement pertains to the marketing services industry, with a budget of £100,000. The tender process has been completed, with the award announced on 10 May 2019. The contract period spans from 28 January 2019 to 27 July 2019. The procurement method used was a direct single tender action, as it was below a specific financial threshold.

This tender presents significant opportunities for small and medium-sized enterprises (SMEs) that specialise in marketing and brand strategy. Businesses capable of demonstrating expertise in building compelling narratives and engaging diverse audiences would be well-suited to compete. The successful bidder, Hem Des LLP, secured the contract, indicating that similar agencies could strategically position themselves to respond to future needs expressed by public authorities, especially in initiatives aimed at enhancing regional identity and branding.

## Notice

CYC are looking to appoint a specialist place-based branding agency to change the regional, national and international perception of York. The agency will build evidence of what the narrative should be by establishing a brand perception baseline, engaging target audiences on what York is and could be, collating the strengths and considerable assets York has and then drawing on this rich insight to develop and test a unifying, authentic, compelling narrative that city partners and residents can champion and support.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0b7d7cdc-0c8a-4bfa-8bfe-20de17c11948 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 May 2019 |
| Submission deadline | 21 Dec 2018 |
| Future notice date | Not specified |
| Award date | 28 Feb 2019 |
| Contract period | 22 Mar 2019 - 21 Oct 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £91,515 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY OF YORK COUNCIL |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 6GA |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Micklegate |
| Westminster constituency | York Central |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HEM DES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 10 May 2019 at 11:04 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0b7d7cdc-0c8a-4bfa-8bfe-20de17c11948
- 7 Dec 2018 at 15:37 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/3c1fea01-1d3b-451a-9181-3604cbc68b5f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0b7d7cdc-0c8a-4bfa-8bfe-20de17c11948
  10th May 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/3c1fea01-1d3b-451a-9181-3604cbc68b5f
  7th December 2018 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/ProjectManagement/ProjectDashboard?projectId=616b4f96-25fa-e811-80ef-005056b64545
  YORtender link to project

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363.json.