---
title: "GB-London: VB786 VisitBritain Understanding the Customer Journey"
ocid: "ocds-b5fd17-bcb26856-bf61-4aee-9597-9613d292eddb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bcb26856-bf61-4aee-9597-9613d292eddb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bcb26856-bf61-4aee-9597-9613d292eddb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bcb26856-bf61-4aee-9597-9613d292eddb.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "VISITBRITAIN"
published: "2017-02-20"
---

# GB-London: VB786 VisitBritain Understanding the Customer Journey

Buyer: VISITBRITAIN  
Current stage: Tender  
OCID: ocds-b5fd17-bcb26856-bf61-4aee-9597-9613d292eddb

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-bcb26856-bf61-4aee-9597-9613d292eddb)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-bcb26856-bf61-4aee-9597-9613d292eddb.json)

## Summary

The procurement process involves the buying organisation, VisitBritain, seeking proposals for the contract titled "GB-London: VB786 VisitBritain Understanding the Customer Journey." This initiative falls under the market research services category and is located in London, UK. The procurement is currently at the tender stage, with the deadline for submissions set for 2 March 2017. The budget for this contract ranges from a minimum value of £100,000 to a total value of £500,000, and it employs an open procurement method with an open procedure framework.

This tender presents significant opportunities for business growth, particularly for small and medium enterprises (SMEs) specialising in market research services. Businesses that are adept at understanding consumer behaviour and capable of delivering insights that can enhance marketing strategies for tourist destinations will be well-positioned to compete. Engaging with this contract could lead to valuable partnerships and the potential to influence consumer travel patterns to the UK.

## Notice

VB are currently reviewing our consumer marketing strategy, and a key part of this is developing a clear understanding and rationale for when, and how, our marketing activity can create additionally, including visitors to take trips to the UK and increase the value of their trip, ie staying longer, undertaking activities, traveling to different destinations outside of London. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/95cf3225-25e8-46ce-9a46-b797a840056c |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Feb 2017 |
| Submission deadline | 2 Mar 2017 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 7 Mar 2017 - 31 Mar 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 20 Feb 2017 at 15:09 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/95cf3225-25e8-46ce-9a46-b797a840056c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/95cf3225-25e8-46ce-9a46-b797a840056c
  20th February 2017 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-VB786-VisitBritain-Understanding-the-Customer-Journey/26YSPB9JH3
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bcb26856-bf61-4aee-9597-9613d292eddb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bcb26856-bf61-4aee-9597-9613d292eddb.json.