---
title: "English Heritage - Brand Positioning Research"
ocid: "ocds-b5fd17-bd91c43e-d885-4b67-b4a2-153991f890a4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bd91c43e-d885-4b67-b4a2-153991f890a4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bd91c43e-d885-4b67-b4a2-153991f890a4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bd91c43e-d885-4b67-b4a2-153991f890a4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ENGLISH HERITAGE TRUST"
published: "2023-08-11"
---

# English Heritage - Brand Positioning Research

Buyer: ENGLISH HERITAGE TRUST  
Current stage: Award  
OCID: ocds-b5fd17-bd91c43e-d885-4b67-b4a2-153991f890a4

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## Summary

The English Heritage Trust has awarded a contract for Brand Positioning Research to Zoetrope Strategy Ltd. The procurement process was a limited Competitive quotation below threshold, with a value of £34,960. The contract period is from 5th June 2023 to 31st August 2023. The project was focused on market research services, with the tender closing on 31st May 2023.

This tender by English Heritage Trust presents an opportunity for businesses, especially those with expertise in conducting brand research and working with underrepresented audiences. Small and medium-sized enterprises (SMEs) would be well-suited to compete for this contract. The procurement process was structured to encourage competitive bidding and to support growth within the research services industry.

## Notice

Qualitative research to explore potential future positionings for English Heritage in order to inform development of the brand strategy. Research needs to focus primarily on underrepresented audiences (ethnic minority, lower social grade, and young) but also include members and visitors. The agency needs to design and implement the research, then analyse and interpret the findings in order to guide our brand strategy development. The agency needs deep expertise and experience in conducting brand research, and specifically with researching our underrepresented audiences.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f635677c-2f23-4b8a-bf6b-461fcf569812 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Aug 2023 |
| Submission deadline | 31 May 2023 |
| Future notice date | Not specified |
| Award date | 31 May 2023 |
| Contract period | 4 Jun 2023 - 31 Aug 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £34,960 |
| Lots value | Not specified |
| Awards value | £34,960 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ENGLISH HERITAGE TRUST |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2V 7AN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Bassishaw |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ZOETROPE STRATEGY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 11 Aug 2023 at 15:03 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f635677c-2f23-4b8a-bf6b-461fcf569812

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f635677c-2f23-4b8a-bf6b-461fcf569812
  11th August 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bd91c43e-d885-4b67-b4a2-153991f890a4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bd91c43e-d885-4b67-b4a2-153991f890a4.json.