---
title: "Fishing Licence Marketing Campaign"
ocid: "ocds-b5fd17-bda7923f-0d50-4daf-9339-572ce4513829"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bda7923f-0d50-4daf-9339-572ce4513829"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bda7923f-0d50-4daf-9339-572ce4513829.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bda7923f-0d50-4daf-9339-572ce4513829.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2020-10-08"
---

# Fishing Licence Marketing Campaign

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-bda7923f-0d50-4daf-9339-572ce4513829

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## Summary

The Defra Network eTendering Portal is seeking to enhance its public awareness through a tender for a 'Fishing Licence Marketing Campaign'. This initiative falls under the communications industry category and aims to improve understanding of fishing licence fees and sales. The procurement method involves a selective process, with the contract worth £30,000. The contract period is scheduled to commence on 17th July 2020 and run until 31st December 2020. The tender stage has been completed, with information about the awarded contract published on 8th October 2020.

This tender represents an excellent opportunity for marketing agencies, particularly those with experience in developing partnership strategies and campaign management. Businesses that can effectively engage with both commercial brands and third-sector organisations will be well-positioned to compete. Companies specialising in outreach to target audiences related to outdoor activities and environmental awareness should find this procurement particularly relevant, enabling them to contribute to the growth of angling participation and understanding of fishing regulations.

## Notice

We don't always have the voice that our target audiences will listen to or the reach required to find them, so working with partners will amplify our messages and maximise the impact of our campaign. We are seeking agency support to help us develop a partnership marketing strategy for this campaign. To complement our existing approach, we need support to identify and prioritise partners to help us reach our target audiences, to increase awareness of fishing, the fishing licence, drive sales and improve anglers' understanding of how their licence fee is spent. We need to reach our audiences at the right time, with the right messages through the right partners. We are seeking an agency to work with us to: - develop a strategic partnership marketing framework for this campaign; - identify, map and prioritise potential partners who can promote and support our campaign, offer value-in-kind or co-create content to increase the number of people wanting to go fishing and ensure they know they need a fishing licence. Suggested partners can be from a range of commercial businesses (eg tackle brands, fishing venues, brands or retailers) and from third-sector organisations; - develop a partnership pack to be used to engage with potential partners; and - engage, recruit and manage campaign partners including the negotiations of any offers of support. Additional information: Please note that Defra procurement uses an E-tendering system for Procurement activities. This is currently provided by Bravo Solutions. To access appropriate tendering and contractual documents, please access the E-Tendering portal at https://defra.bravosolution.co.uk", ensuring that your registration includes "Defra". If you have any problems with this system, please contact Bravo on their telephone helpline number 0800 368 4850 or by emailing them at help@bravosolution.co.uk.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/827fbdc0-90f2-498d-9869-72edabd15d54 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Oct 2020 |
| Submission deadline | 7 Jul 2020 |
| Future notice date | Not specified |
| Award date | 16 Jul 2020 |
| Contract period | 16 Jul 2020 - 31 Dec 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | Not specified |
| Awards value | £30,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23RED |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment

### Codes

- 32412000 - Communications network

## Release History

- 8 Oct 2020 at 13:00 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/827fbdc0-90f2-498d-9869-72edabd15d54

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/827fbdc0-90f2-498d-9869-72edabd15d54
  8th October 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/1b8af263-790e-400f-bb05-073397a4c31c
  n/a

## Notice URLs

- https://defra.bravosolution.co.uk

## Provenance

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