--- title: "Strategic Planning and Media Buying - Full Agency Service" ocid: "ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BIRMINGHAM CITY UNIVERSITY" published: "2024-12-12" --- # Strategic Planning and Media Buying - Full Agency Service Buyer: BIRMINGHAM CITY UNIVERSITY Current stage: Tender OCID: ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282.json) ## Summary Birmingham City University is seeking a full-service agency for strategic planning and media buying to manage and report on all marketing campaigns across various channels including TV, VoD, Cinema, Radio, Online (SEM, Programmatic, DAX, GDN, Native), Social Media (Instagram, Tiktok, Snapchat, Facebook, and X) and Education Channels (UCAS, WhatUni, The Student Room, IDP Connect). This tender, classified under the 'Advertising and marketing services' industry category, is in the Tender stage and targets services to be delivered primarily in the West Midlands region of the United Kingdom. The tender was initially published on 6th December 2024, with key upcoming deadlines, including a tender period end date on 31st January 2025 and an anticipated contract period from 30th May 2025 to 29th May 2027. The estimated contract value is GBP 7,000,000. This tender presents a significant opportunity for large marketing and advertising firms, especially those with extensive experience in managing multi-channel campaigns within the education sector. Businesses that excel at strategic planning and media buying across diverse platforms will be well-suited for this contract. Firms should be capable of crafting comprehensive strategies that integrate television, digital, and social media marketing with a focus on student recruitment channels. This contract could provide a substantial boost in business growth through extensive engagement with Birmingham City University, enabling the selected firm to establish or enhance its presence within the higher education market. However, the opportunity is not open to SMEs or VCSEs as specified in the tender suitability criteria. ## Notice Text to be corrected in the original notice: Place of text to be modified: web link to delta - Birmingham needs to be corrected Instead of: https://www.delta-esourcing.com/tenders/UK-UK-Birmignham:-Advertising-and-marketing-services./WTKK3Z243N Read: https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./WTKK3Z243N Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b4d09c9b-d8d5-478e-9945-c426b959bd13 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 12 Dec 2024 | | Submission deadline | 31 Jan 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 29 May 2025 - 29 May 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £7,000,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BIRMINGHAM CITY UNIVERSITY | | Locality | BIRMIGNHAM | | Post town | Birmingham | | Postcode | B5 5JU | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Nechells | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 12 Dec 2024 at 16:55 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b4d09c9b-d8d5-478e-9945-c426b959bd13 - 11 Dec 2024 at 15:45 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b4d09c9b-d8d5-478e-9945-c426b959bd13 - 6 Dec 2024 at 12:00 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b4d09c9b-d8d5-478e-9945-c426b959bd13 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/b4d09c9b-d8d5-478e-9945-c426b959bd13 12th December 2024 - Opportunity notice on Contracts Finder - https://www.delta-esourcing.com/tenders/UK-UK-Birmignham:-Advertising-and-marketing-services./WTKK3Z243N Please follow this link to view the notice. ## Notice URLs - https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./WTKK3Z243N ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282.json.