---
title: "MDDC202210-007 - Town Centre's Footfall Analysis"
ocid: "ocds-b5fd17-be8ac6d9-6d27-487b-81fc-7703e221907e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-be8ac6d9-6d27-487b-81fc-7703e221907e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-be8ac6d9-6d27-487b-81fc-7703e221907e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-be8ac6d9-6d27-487b-81fc-7703e221907e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MID DEVON DISTRICT COUNCIL"
published: "2023-04-05"
---

# MDDC202210-007 - Town Centre's Footfall Analysis

Buyer: MID DEVON DISTRICT COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-be8ac6d9-6d27-487b-81fc-7703e221907e

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## Summary

The Mid Devon District Council has awarded a contract for the project titled "MDDC202210-007 - Town Centre's Footfall Analysis" to Visitor Insights. This project involves measuring footfall in the town centres of Tiverton, Cullompton, and Crediton in Devon to understand visitor trends, dwell times, visitor origins, frequency of visits, and hotspots within the town centres. The contract, valued at £5,500 GBP, has a duration from 31st March 2023 to 31st March 2024.

This procurement opportunity presents a chance for businesses specialising in market and economic research, polling, and statistics to engage with the Mid Devon District Council. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations are encouraged to participate. The procurement method used is an open procedure, with a tender period ending on 23rd February 2023. The contract is designed to be GDPR compliant, offering potential extensions beyond the initial one-year term based on value and utility.

## Notice

Aim: To measure footfall in our three town centres of Tiverton, Cullompton and Crediton in Devon. To measure (in short periods e.g. 1 hr as well as overall findings for a few months / year - compare data to previous years): * Footfall - the number of visitors to the town centre - assessing the town trends, allowing us to assess the impact of individual events e.g. hour by hour comparisons, day & months. * Dwell time - assess the average amount of time spent within the town centre. * Visitors: a breakdown of where visitors travel from (local v visitor) * Frequency of visit: how often do visitors return on average * Hot spots in a town centre to establish where people gather and assess the actual town centre points e.g. Westexe, Fore Street, Gold Street and the Pannier Market would show interesting stats in Tiverton. Process - we will require a planning session to mark out the area we wish to be included for each town and training to access the data. We would require access to a dashboard which would allow us to read the data as and when required. However, regular reports assessing the data would also be welcome. Data - the data will need to be GDPR compliant and have a high confidence rate with an explanation regarding how it is gathered. Contract - initially this will be a 1 year contract however, this could be extended if we find the data / process useful.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0f1e1e99-5fcc-4c47-b308-aaf4e8c401fb |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Apr 2023 |
| Submission deadline | 23 Feb 2023 |
| Future notice date | Not specified |
| Award date | 29 Mar 2023 |
| Contract period | 30 Mar 2023 - 31 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £20,000 |
| Lots value | Not specified |
| Awards value | £5,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MID DEVON DISTRICT COUNCIL |
| Locality | TIVERTON |
| Post town | Exeter |
| Postcode | EX16 6PP |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK4 Devon |
| ITL 3 | TLK43 Devon CC |
| Local authority | Mid Devon |
| Electoral ward | Tiverton Castle |
| Westminster constituency | Tiverton and Minehead |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VISITOR INSIGHTS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 5 Apr 2023 at 15:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0f1e1e99-5fcc-4c47-b308-aaf4e8c401fb
- 23 Jan 2023 at 09:53 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/daed26a0-47ff-45b8-bb07-205665b83dc0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0f1e1e99-5fcc-4c47-b308-aaf4e8c401fb
  5th April 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/daed26a0-47ff-45b8-bb07-205665b83dc0
  23rd January 2023 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=3d54829c-019b-ed11-811e-005056b64545
  Advert

## Notice URLs

- http://www.middevon.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-be8ac6d9-6d27-487b-81fc-7703e221907e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-be8ac6d9-6d27-487b-81fc-7703e221907e.json.
