---
title: "Leisure Service Marketing Project"
ocid: "ocds-b5fd17-bee4e5fb-30cd-4fb0-96c5-4687e9f4c234"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bee4e5fb-30cd-4fb0-96c5-4687e9f4c234"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bee4e5fb-30cd-4fb0-96c5-4687e9f4c234.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bee4e5fb-30cd-4fb0-96c5-4687e9f4c234.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "STROUD DISTRICT COUNCIL"
published: "2024-09-25"
---

# Leisure Service Marketing Project

Buyer: STROUD DISTRICT COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-bee4e5fb-30cd-4fb0-96c5-4687e9f4c234

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## Summary

Stroud District Council recently awarded a contract for the "Leisure Service Marketing Project" which focuses on the marketing and management of two leisure centres: The Pulse in Dursley and Stratford Park in Stroud. The current stage of the procurement is the Award. The contract, worth £160,410 GBP, was awarded to Alliance Leisure Services Ltd. The initiative seeks a specialist marketing partner for a three-year period starting 1st July 2024 and ending 30th June 2027, with the aim to collaboratively launch a new service look and feel for the leisure centres by 1st November 2024. Given the significant value and extended period of the contract, this project falls under the "Marketing services" industry category and was procured through an open procedure.

This tender presents a substantial business growth opportunity, especially for small and medium enterprises (SMEs) in the marketing sector. It offers a stable, long-term contract with a reputable public body, Stroud District Council, and allows for substantial exposure through high-profile projects. Businesses specialising in marketing services, particularly those with experience in leisure and community services, would find this tender highly compatible with their expertise, providing them a chance to expand their portfolio and demonstrate their capability in managing comprehensive marketing and communication strategies across multiple locations.

## Notice

The Council currently manages one leisure centre, The Pulse in Dursley. From Q4 2024 the Council will take on the operation of a second leisure centre in the region, Stratford Park in Stroud which is currently managed by a third party. In order to provide effective management and oversight, the Council is creating a new leisure service. This ITT and its supporting requirements aim to explain the service requirement to retain a specialist marketing partner over a 3 year period to manage all communications, websites and participation campaigns for the two leisure centres in the district and to work closely with our recently appointed branding partner to launch the new service look and feel on 1st November 2024.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/38c63309-a6ae-4b74-b42e-5c956494ccf9 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Sep 2024 |
| Submission deadline | 9 May 2024 |
| Future notice date | Not specified |
| Award date | 27 Jun 2024 |
| Contract period | 30 Jun 2024 - 30 Jun 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £162,000 |
| Lots value | Not specified |
| Awards value | £160,410 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | STROUD DISTRICT COUNCIL |
| Locality | STROUD |
| Post town | Gloucester |
| Postcode | GL5 4UB |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK73 Gloucestershire CC |
| Local authority | Stroud |
| Electoral ward | Cainscross |
| Westminster constituency | Stroud |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALLIANCE LEISURE SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 25 Sep 2024 at 08:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/38c63309-a6ae-4b74-b42e-5c956494ccf9
- 22 Apr 2024 at 13:29 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b8bc25ef-ed76-47d3-818b-9abe8d332da0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/38c63309-a6ae-4b74-b42e-5c956494ccf9
  25th September 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/b8bc25ef-ed76-47d3-818b-9abe8d332da0
  22nd April 2024 - Opportunity notice on Contracts Finder
- http://www.supplyingthesouthwest.org.uk
  Please view documents and communicate via the procurement portal.

## Notice URLs

- http://www.stroud.gov.uk

## Provenance

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